Beyond the Like: Building Brand Affinity on Social Media
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Beyond the Like: Building Brand Affinity on Social Media
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About this listen
If your social post gets a like, cool. But if it makes someone think, “This brand gets me,” now we’re talking emotional loyalty.
In this episode, I walk through Christina Garnett’s Brand Affinity Ladder and how to actually use it to write better social content. We’re moving beyond vanity metrics and into identity alignment—because that’s what keeps customers coming back.
I also share three strategic post prompts that help you speak your customer’s language of belonging and show you how to audit your last five posts for resonance, not just reach.
🔗 Mentioned in This Episode:
- Christina's Book (pre-order): Transforming Customer-Brand Relationships
- My new LinkedIn Learning course: Mastering Social Media Customer Care → https://bit.ly/B2LICare
If you’re ready to stop collecting followers like baseball cards and start creating real customer connection, this episode is for you.
🛠 Want to future-proof your brand’s social strategy? Let’s talk it out.