Beyond The Sets And Reps - A Fitness Business Podcast Podcast By Brandi Clark cover art

Beyond The Sets And Reps - A Fitness Business Podcast

Beyond The Sets And Reps - A Fitness Business Podcast

By: Brandi Clark
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About this listen

 If you’re exhausted from posting content every day, wondering when your next client will finally show up and need a process for keeping track of leads but everything seems time consuming and expensive (and you enjoy a little personality and sass from time to time)... Then this is YOUR podcast! Hey there, I’m Brandi Clark and I’ll show you simple ways of starting, growing and marketing your fitness business so you can find and enroll more clients organically using social media. We’ll break down marketing for fitness and weight loss businesses, social media content creation, online programs, course creation, social media strategy, finding more clients and keeping your clients longer so you can live a life without hassle This show is perfect for you if: You’re an instructor, personal trainer, or gym/studio owner looking to grow. You train in-person, online or have a hybrid training model. Need help with social media, increasing engagement, consistent content creation, list building, automations and growth in the fitness industry. You’re looking for a fitness business podcast with real talk from a real person who is really doing it. Here is how I can help you now: 30 Ways To Make $500 In Your Fitness Business By Next Week: https://www.standoutfitpro.com/30-ways 90 Days Of Content Ideas For The Fitness Professional: https://www.standoutfitpro.com/90-days-of-content Be sure to connect with us on the socials: Facebook https://www.facebook.com/brandi.b.clark.9/ Instagram: @themessyhairmillionaireCopyright 2024 All rights reserved. Economics Exercise & Fitness Fitness, Diet & Nutrition Hygiene & Healthy Living Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 76. How To Have A Profitable Launch - STEP BY STEP CHECKLIST INCLUDED

    76. How To Have A Profitable Launch - STEP BY STEP CHECKLIST INCLUDED
    Jul 7 2025

    Dive into the latest episode of "Beyond the Sets and Reps," where your spirited host, Brandi Clark, the Messy Hair Millionaire, takes you through the rewarding process of launching a profitable fitness business. Brandi, with her wealth of experience as a group fitness instructor, personal trainer, and entrepreneur, shares her expertise on how to effectively attract and enroll clients into your fitness programs. Whether you're just starting out or have an established business, this episode is packed with actionable insights to help you streamline and automate your client enrollment process. In this riveting episode, Brandi introduces what she fondly refers to as the "Promotional Stack," an essential framework she has perfected in her own business. This cycle of promotional activities is not only the backbone of Brandi's methodology but a repeatable system that can lead to substantial revenue growth for your fitness-based business. Brandi breaks down the key elements of successfully launching a program, outlining the five phases of the Promotional Stack. You’ll learn step-by-step how to master this cycle—from front-loading your content to effectively converting leads—all while keeping a finger on the pulse of your audience's engagement. What makes this episode even more compelling is Brandi's personal insights into the journey of hosting a successful launch. She not only discusses the various components of each phase but also provides practical advice on how to execute them flawlessly. You’ll hear about the importance of building engagement through front-loading tactics, the crucial step of an enticing lead magnet, and the meticulous promotion of your webinars or challenges. Brandi stresses that your audience must be continually reminded about the value you’re offering, emphasizing how repetition in your messaging can drive attendance and conversion rates. Brandi is also excited to announce the launch of her July Instant Profit Challenge, encouraging listeners to secure their spot for a week-long series designed to guide them through the promotional process with daily insights and actionable tasks. She promises that by the end of the challenge, participants will have a tangible list of potential clients eager to engage with their offerings. Alongside, she is providing a comprehensive webinar checklist, an invaluable resource for anyone looking to streamline their promotional efforts further. Throughout the podcast, Brandi shares success stories and the transformational impact that following her framework has had on her clients’ lives and businesses. She reflects on her own journey from struggling with debt to achieving financial freedom and traveling internationally, and she is passionate about helping others achieve similar transformations. Through engaging storytelling and relatable anecdotes, she inspires listeners not just to strive for success but to embrace the journey wholeheartedly. As the episode draws to a close, Brandi invites her audience to take the next step in their entrepreneurial journey. Whether seeking one-on-one coaching or joining her signature group program, the Six Figure Framework, Brandi emphasizes the power of taking decisive action. She reassures participants that with consistency and commitment, they can achieve their dreams and successfully navigate the ever-evolving landscape of fitness entrepreneurship. Join Brandi in this episode for a dynamic conversation filled with practical tips and the motivation you need to elevate your fitness business. Don't forget to follow the podcast for future episodes packed with expertise on client enrollment, marketing strategies, and building a thriving online presence in the fitness industry. Your journey to financial and professional freedom starts here!

    Join The Instant Profit Challenge here 👉 https://www.standoutfitpro.com/instant-profit-challenge-2 Grab your Launch & Webinar Checklist here: 👉 https://beyondthesetsandreps.com/webinar-checklist

    And when your ready, here’s how I can help:

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

    90 Days Of Social Media Content For The Fitness Professional:

    https://beyondthesetsandreps.com/90-days

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
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    39 mins
  • 75. You Don't Need More Strategy, You Need This...

    75. You Don't Need More Strategy, You Need This...
    Jun 23 2025
    In today's episode, we're diving deep into a candid conversation about the state of your business and the untapped potential within you. Picture it: just you and me, no fancy introductions or polished edits—just real talk. As you're either cruising in your car or taking a stroll, I want you to focus closely on what we're discussing today, because this could be a pivotal moment for your business journey. I share my own hectic journey of entrepreneurial struggle where I tried every training, course, and program available, desperately searching for that breakthrough to connect with clients and generate income. The truth I discovered? You don't have to be a behemoth in the industry to create a meaningful impact. Instead, your focus should be on how you can resonate with your audience and foster genuine connections. This episode serves to prompt you to reflect on your monthly income figures and align them with your true aspirations—because no dream is too lofty when approached with purpose. I want you to consider the numbers: What’s your current monthly income? What’s your goal? Acknowledging both is crucial because it sets the stage for the actionable steps ahead. Many of us have lived through tight financial situations, struggling to balance the demands of family and unexpected emergencies. I’ve been there, and I understand the tremendous stress that comes with trying to make ends meet. But let me assure you, the financial freedom you seek is completely within your reach! Today, we also tackle the often-overlooked concept of follow-through. Oftentimes, the root of what holds us back isn’t a lack of knowledge or talent; it's the consistent ability to act upon our intentions. The "promotional stack" we discuss encompasses five critical phases that can revitalize your approach to business: front loading, lead magnet drops, promotion, delivery, and conversion. Each step builds upon the last, and it’s essential to execute them in succession for maximum effectiveness. The journey starts with front loading—creating a recognizable presence on social media where you actively engage your ideal clients. This is followed by introducing a compelling lead magnet that truly speaks to their needs. Once that foundation is in place, we dive into promotional strategies that invite potential clients to “conversion events” where you shine and demonstrate your unique value. From there, it’s all about delivery: providing actionable insights that resonate deeply with your audience. Finally, conversion occurs when you've established enough trust, ideally inspiring your audience to seek your services. Throughout our discussion, I touch upon the importance of consistency. I share insights from my experience, revealing that clients often attend multiple conversion events before making their decision to buy. This highlights that their hesitation often stems from personal beliefs and fears—not your offerings. The common mindset is one of self-doubt, and as their coach, it’s important to recognize this. It all boils down to this: effective follow-through is critical. You might have a fantastic marketing strategy in your back pocket, but if life distracts you from executing it consistently, you're not moving your business forward. That's where I come in with my coaching program, the Six Figure Framework, designed to motivate and hold you accountable to the follow-through on your strategy. Speaking of actionable steps, I invite you to register for our upcoming free Instant Profit Challenge Reset—a nine-day challenge where I'll be guiding you daily to implement these strategies and hold you accountable in real-time. Expect homework, live interactions, and a supportive environment where you'll build a list of potential clients, aided by both coaching and structured accountability. So if you’re ready to transform your approach to not just making money, but making a real impact, I encourage you to sign up for the Instant Profit Challenge Reset. Together, we’ll navigate this transformative process that can elevate your business to heights you've only dreamed of. Join me, and let’s create a pathway to success—one actionable step at a time. INSTANT PROFIT CHALLENGE - JULY 7 https://beyondthesetsandreps.com/instant-profit-challenge And when your ready, here’s how I can help: 30 Ways to Make $500 In Your Fitness Business By Next Week: https://beyondthesetsandreps.com/30-ways 90 Days Of Social Media Content For The Fitness Professional: https://beyondthesetsandreps.com/90-days Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
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    28 mins
  • 74. Should You Start With 1:1 Coaching, Cohort Or Courses?

    74. Should You Start With 1:1 Coaching, Cohort Or Courses?
    Jun 16 2025

    In this jam-packed episode of Beyond the Sets and Reps, Brandi Clark (aka the Messy Hair Millionaire) breaks down the three C's of online fitness business growth: coaching, cohorts, and courses; and exactly where you should start depending on your stage of business.

    Whether you're transitioning from in-person training to the online space or you're brand new to building a fitness brand, Brandi walks you through the strategic order to launch, grow, and scale, without getting stuck in analysis paralysis or undercharging for your expertise.

    You'll learn:

    • Why 1:1 coaching is the most powerful (and profitable) way to start

    • When and how to graduate to cohorts or small groups

    • What it takes to offer courses and why you shouldn't start there

    • The messy truth about scaling, getting your reps in, and building your signature framework

    Plus, Brandy drops a special invitation to join her favorite event of the year, the Instant Profit Challenge, where she’ll walk you step-by-step through launching your program and enrolling new clients in just 9 days.

    https://beyondthesetsandreps.com/instant-profit-challenge

    And when your ready, here’s how else I can help:

    30 Ways to Make $500 In Your Fitness Business By Next Week:

    https://beyondthesetsandreps.com/30-ways

    90 Days Of Social Media Content For The Fitness Professional:

    https://beyondthesetsandreps.com/90-days

    Join our Facebook Group Successful Online Fit-Pro's where you will find a tribe of fabulous fitness trainers, done-for-you weekly content ideas, ways to start making money TODAY, content rewrites and much more: https://www.facebook.com/groups/fitprohangout
    Show more Show less
    25 mins
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