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Behind the Craft

Behind the Craft

By: Peter Yang
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Expert interviews and guides to help you level up as a product leader and creator fast.Peter Yang
Episodes
  • Dropbox VP's Best AI Workflows to Help You Take Back Time at Work | Morgan Brown
    Jul 13 2025

    Today, I want to share a new episode with Morgan Brown.Morgan is the VP of Product for AI at Dropbox. He gave me an inside look at his top AI workflows. We also talked about building Dash, Dropbox’s new AI agent for work, and how AI will reshape PM.Timestamps:

    (00:00) How Morgan uses AI as a companion for everything he does

    (01:26) Morgan's 3 best AI workflows to save time at work

    (06:07) Inside Dash: Dropbox's AI agent to find anything at work

    (14:35) The evaluation process behind Dash's search results

    (18:49) How to ship fast while motion doesn't equal progress

    (22:09) How to balance internal alignment with customer obsession

    (27:27) What Morgan learned from Drew (Dropbox), Tobi (Shopify), and Zuck

    (35:39) The 3 types of PMs Morgan looks for in the AI era

    (38:02) What product management will look like in one yearWhere to find Morgan:

    LinkedIn: https://www.linkedin.com/in/morganb/

    Website: https://dash.dropbox.com/Get the takeaways: https://creatoreconomy.so/p/dropbox-vp-best-ai-workflows-to-take-back-time-morgan-brown 📌 Subscribe to this channel – more interviews coming soon!

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    41 mins
  • Is This the First AI Analyst That Actually Works? | James Evans (Amplitude)
    Jul 6 2025

    Today, I want to share a new episode with James Evans.

    James is the Head of AI for Amplitude, the leading product analytics platform. We had a great chat about why nobody has built a good AI analyst yet and why he’s betting on AI agents that can monitor your product 24/7. James also shared some real talk about whether AI will displace PM and analyst jobs.

    Timestamps:

    (00:00) Why nobody has built a good AI data analyst yet

    (03:32) The biggest problem with product analytics today

    (06:13) Live demo: AI agents that monitor your website 24/7

    (21:48) The hardest parts of building AI analytics products

    (25:21) How to evaluate AI agents that run experiments

    (32:53) AI product pricing strategies that actually work

    (35:42) Should data scientists worry about their jobs?

    (38:04) Non-obvious advice for building AI products

    Get the takeaways: https://creatoreconomy.so/p/is-this-the-first-ai-analyst-that-actually-works-amplitude-james-evans

    Where to find James:

    LinkedIn: https://www.linkedin.com/in/james-evans-7086b3126/

    Website: https://amplitude.com/ai

    📌 Subscribe to this channel – more interviews coming soon!

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    42 mins
  • Canva Co-Founder: The AI Playbook Behind the World's Most Popular Design Tool | Cameron Adams
    Jun 29 2025

    Today, I want to share a new episode with Cameron Adams.Cameron leads product for Canva where people are creating 1B+ designs every month. We talked about how AI will transform design and why he believes in prototypes over PRDs and coaches over managers. I also loved hearing Cam’s stories about Canva’s rubber ducky easter egg and what a bike accident taught him about persistence.

    This episode is brought to you by Vanta — Join 9K+ companies like Atlassian who use Vanta to manage risk and prove security in real-time. Get $1000 off at https://vanta.com/peter

    Timestamps:

    (00:00) Will AI democratize design?

    (06:32) How Canva runs AI evaluations for its product

    (10:17) Moving beyond chat boxes to visual AI interfaces

    (22:23) Why Canva skips PRDs and goes straight to prototypes

    (29:08) The rubber duck Easter egg that became a cultural icon

    (33:13) Keeping craft and quality as a priority as the team grows

    (35:32) Why Canva gives everyone executive coaching, not just managers

    (39:23) How AI is blurring boundaries between PM and design

    (43:26) The bike accident story that almost derailed Canva's launch

    Get the takeaways: https://creatoreconomy.so/p/canva-co-founder-ai-playbook-most-popular-design-tool-cameron-adams

    Where to find Cameron:

    LinkedIn: https://www.linkedin.com/in/themaninblue/

    Website: https://www.canva.com/ai-assistant/

    📌 Subscribe to this channel – more interviews coming soon!

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    48 mins
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