• Balancing Price vs. Value: Insights from Dickey's Barbecue

  • Apr 24 2025
  • Length: 35 mins
  • Podcast

Balancing Price vs. Value: Insights from Dickey's Barbecue

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  • Summary

  • In this insightful episode of Restaurant Masterminds, host Paul Barron and co-hosts Robin Blanchette and Rudy Miick welcome Laura Rea Dickey, CEO of Dickey's Barbecue, to discuss the critical balance between price and value in today's challenging restaurant economy. Dickey shares how her 866-location barbecue chain is navigating shifting consumer behavior by expanding value options while maintaining profitability without significant price increases. The conversation explores data-driven decision making, menu engineering strategies, loyalty program innovations, and the importance of creating meaningful guest experiences that justify pricing—essential insights for restaurant operators facing similar challenges in 2025.

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