• EP 9: Training as Brand Strategy
    Jul 1 2025

    In this episode of Back to Basics, Rachael Nemeth sits down with Suzie Tsai, CEO of Bonchon, who brings a rare and refreshing perspective to restaurant leadership, with over 25 years of experience in brand and marketing at companies like Chili’s, On the Border, and Brinker International.

    Now leading Bonchon through explosive growth—from 150 to 500 locations—Suzie shares how marketing instincts helped her zero in on what actually separates great restaurants from average ones: execution. And that starts with training.

    They delve into how Bonchon utilizes Opus to ensure consistency across its global, multilingual workforce, why community engagement is a make-or-break metric for franchise success, and how training is more than an operational tool—it’s a brand strategy.

    This episode explores the overlap between brand integrity, guest experience, and leadership development—and why in Suzie's view, marketers can’t afford to ignore what’s happening inside the four walls of the restaurant.


    Chapters

    00:00 Introduction to Suzie Tsai and Bonchon
    01:50 Rapid Expansion and Challenges in Restaurant Growth
    03:38 Understanding Brand Identity and Market Positioning
    05:35 Riding the Wave of Korean Culture
    09:11 The Importance of Training in Restaurant Success
    12:53 Marketing and Customer Experience
    15:47 Challenges in the Restaurant Industry
    18:23 Building Community and Local Engagement
    21:20 Franchisee Empowerment and Operational Flexibility
    23:50 Leadership Development and Team Dynamics
    27:34 Curiosity vs. Willingness to Learn
    31:33 Creating a Culture of Learning and Trust
    35:05 Final Thoughts and Lightning Round


    About Us
    Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business.

    Have an idea or experience you'd like to share? Keep the conversation going with us on LinkedIn!



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    45 mins
  • EP8: Scaling the Brand, Not Just the Business
    Jun 12 2025

    In this episode, we sit down with Anthony Fassio, Chief Retail and Operations Officer at Verve Coffee Roasters—a 14-unit third-wave coffee brand based in Santa Cruz, known for its relationships with growers, surf-town roots, and quality-first approach.

    Anthony’s specialty is taking craft brands from cult-favorite to national name without losing their “soul”. From Shake Shack to Salt & Straw to now Verve, he’s led the operational growth of beloved brands by building the systems and team development strategies they need to scale.

    He shares:

    • How Verve is preparing for East Coast expansion
    • Why “the checklist” isn’t always just a checklist
    • How his early days growing up on a farm shaped his leadership style.

    From launching task forces to rolling out training platforms, Anthony offers a practical, people-first approach to operations that’s built to last.

    This conversation is a deep dive into what it takes to grow a values-driven business—from identifying sacred elements of a brand to making change stick across regions. Anthony opens up about building trust with founders, what most leaders get wrong during early scale, and why being “number two” is where he thrives most.

    Chapters

    00:00 Introduction to Anthony Fassio and Verve Coffee Roasters
    02:31 Understanding Third Wave Coffee
    06:45 Assessing Brand Culture and Team Dynamics
    09:34 Balancing Tradition and Evolution in Brand Systems
    12:32 The Importance of Task Forces in Brand Development
    14:39 Indicators of Readiness for Brand Expansion
    16:44 Early Wins in Communication Strategies
    19:50 Learning from Misjudgments in Operations
    23:08 The Shift in Training Leadership Roles
    24:54 The Evolution of Content Creation
    25:52 Finding Your Niche in the Food Industry
    27:15 The Role of a Number Two
    28:35 Building Trust in Teams
    31:01 Identifying Builders vs. Optimizers
    32:46 The Importance of Passion in Hiring
    34:43 Curiosity as a Key Indicator
    36:34 Training as a Priority for Growth
    40:43 Lightning Round: Quickfire Questions


    About Us
    Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business.

    Have an idea or experience you'd like to share? Keep the conversation going with us on LinkedIn!



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    35 mins
  • EP7: Innovating the Fast Food Experience Through People Development
    May 12 2025

    In this episode of Back to Basics, we sit down with Aaron Noveshen, Founder and CEO of Starbird Chicken, and one of the leading innovators in fast casual dining.

    Aaron shares how Starbird is rethinking people development in one of the most competitive hiring markets—from building an internal leadership pipeline, to implementing transparent pay bands, to offering unique education and ownership opportunities for team members.

    With a career that spans founding The Culinary Edge and co-founding Pacific Catch and World Wrapps, Aaron brings a rare blend of culinary creativity and operational excellence to the conversation.

    Chapters
    00:00 The Journey of Aaron Noveshen
    04:46 Innovating People Development in Restaurants
    09:37 Attracting and Retaining Talent
    13:13 Transparency and Economic Mobility
    18:45 The Role of Technology in Modern Restaurants
    23:10 Investing in People Development
    26:37 Lessons from Early Career Experiences

    About Us
    Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business.

    Have an idea or experience you'd like to share? Keep the conversation going with us on LinkedIn!

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    27 mins
  • EP6: Scaling a Franchise Through People Development and Purpose
    Apr 28 2025

    In this episode, we sit down with Blake Buchanan, Founder and CEO of Bahama Buck’s—a 100+ unit Midwest-based franchise known for its tropical shaved ice and culture-first approach. Blake started the business as a college student in a 240-square-foot snow shack, and by store #2, he was already franchising—a bold move that sparked what’s now a 35+ year legacy.

    Blake shares how Bahama Buck’s has sustained growth by investing in people development over product hype. From hiring in competitive cities like Austin and Phoenix to building a leadership pipeline from within, he walks us through the systems that keep their culture strong across every location.

    This conversation is a rare deep dive into how a long-running family business has created lasting values, governance structures, and innovation without losing its identity. Blake opens up about everything from establishing transparent pay bands and offering family-first benefits to the unexpected leadership lesson he learned from his 13-year-old son.

    Chapters

    00:00
    The Journey of Bahama Bucks

    11:26
    Core Principles and Values

    15:13
    Creating Mini Vacations for Guests

    19:51
    Innovation and Adaptation in Business

    23:18
    The Heartbreak of Flavor Rotation

    24:24
    Unlocking Leadership Potential

    26:55
    Empowering Others for Growth

    28:22
    Authenticity in Mission and Values

    30:18
    The Role of Feedback in Leadership

    32:40
    Learning from Family and Mentors

    34:15
    Navigating Family Dynamics in Business

    37:25
    The Importance of Family in Business

    39:23
    Lightning Round: Quickfire Questions


    About Us
    Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business.

    Have an idea or experience you'd like to share? Keep the conversation going with us on LinkedIn!

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    30 mins
  • EP5: Building a Sustainable System of Hospitality
    Apr 14 2025

    In this episode, we sit down with Andy Hooper, restaurant industry leader and former CEO of Hart House, to talk about how people development drives long-term success in hospitality. With experience scaling mission-driven brands and advising operators across the country, Andy offers a clear-eyed look at what it really takes to build teams that deliver consistently excellent service.

    Hear Andy’s take on navigating leadership transitions, the future of hospitality, and how brands can maintain consistency as they scale. He shares what curiosity reveals in emerging leaders, why training programs should be built around business metrics, and how social dining is reshaping guest expectations.

    From the value of frontline development to the operational metrics L&D teams should be tracking, Andy breaks down the systems and behaviors behind sustainable hospitality leadership.

    Tune in to hear why understanding your employees’ lived experience is key to building loyalty — and how investing in people leads to real, measurable results.

    Chapters
    00:00 Navigating Change in Leadership
    02:55 The Importance of People Development
    05:54 Trends and Challenges in the Restaurant Industry
    08:53 The Future of Hospitality
    11:53 Optimism in Social Dining
    14:54 The Value of Exceptional Hospitality
    20:21 The Power of Consistency in Hospitality
    25:32 Training and Development Challenges in Restaurants
    30:00 Linking Training Success to Business Metrics
    32:10 Spotting Potential Leaders: The Role of Curiosity
    38:35 Leadership Lessons and Personal Growth

    About Us
    Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business.

    Have an idea or experience you'd like to share? Keep the conversation going with us on LinkedIn!

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    30 mins
  • EP4: Scaling Business through Customer Experience, Speed, and Connection
    Mar 16 2025

    In this episode, we sit down with Darren Spicer, Co-Founder and CEO of Clutch Coffee Bar, to explore how his brand is revolutionizing the drive-thru coffee experience. With a focus on speed, service, and personal connections, Clutch Coffee has grown to 15 locations across the Carolinas, with plans to double by 2025.

    Darren shares his journey from barista to CEO, the operational strategies behind Clutch’s rapid success, and why human interaction is the key to standing out in the competitive coffee space. Tune in to hear how Clutch Coffee is generating $1.1M+ per location annually while keeping customer relationships at the heart of its business.

    Timestamps:

    00:00 Introduction to Clutch Coffee and Its Mission

    01:46 The Importance of Customer Experience in Drive-Through Coffee

    07:31 Creating Meaningful Connections in Quick Service

    13:07 The Future of Drive-Through Coffee

    15:46 Training and Developing a Gen Z Workforce

    21:49 Community Engagement and Building Relationships

    24:27 Using Opus for efficient and effective training

    26:52 Lightning Round: Quick Insights from Darren Spicer

    About Us
    Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business.

    Have an idea or experience you'd like to share? Keep the conversation going with us on LinkedIn!

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    29 mins
  • EP3: The State of Operations: 2025 Hospitality Training 360 Report Recap
    Mar 11 2025

    In this episode of Back to Basics, we explore the findings of the 2025 Hospitality Training 360 Report, focusing on the current state of learning and development (L&D) in the hospitality industry.

    To practice what we preach, we leveraged Google's NotebookLM to transform our written report into an audio format (yes, these speakers are AI-generated!) to demonstrate our commitment to accessibility and efficient content delivery. Hopefully, this allows us to reach more of our audience while showcasing how AI tools can enhance content adaptability without compromising quality. We hope you enjoy this episode.

    Download the full report here: https://www.opus.so/hospitality-training-360-report-2025

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    16 mins
  • EP2: Building a People First Culture: Training, Hiring, and Leadership in the Service Industry
    Feb 19 2025

    Celton talks about his leadership journey from store manager to CEO at CC’s coffee, the importance of maintaining a people-first culture (a la southern hospitality + mentions to qualities he looks for in candidates), and the challenges of training and developing employees in the service industry.

    Celton shares insights from his recent store visits, emphasizing the need for effective training and the value of listening to employees.

    Timestamps:

    Chapters
    00:00 Introduction to CC's Coffee House and Leadership Journey
    05:03 The Importance of Community and Guest Service
    05:04 The want for more training
    08:07 Why Celton chose Opus
    08:36 Jam Session - example
    10:40 Identifying people-first leaders
    11:45 Aspirational Leadership and Legacy Building
    12:32 The Power of Continual Improvement
    16:12 Learning from Failures and Accountability
    16:31 Lightning Round: Personal Insights and Favorites
    21:01 Power of learning a new skill

    About Us
    Opus is the hospitality training platform purpose-built for the frontline. Train 100% of your team in 101 languages on the job to quickly get them up the productivity curve. With full visibility across your workforce, you get the frontline business intelligence needed to drive your business.

    Have an idea or experience you'd like to share? Keep the conversation going with us on LinkedIn!

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    23 mins