Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?
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Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?
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About this listen
In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution.
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