About Ari Tulla:

Ari Tulla is a San Francisco-based entrepreneur and the co-founder and CEO of Elo, an AI personalization engine delivering the exact nutrients to live better.

After years of family health struggles, Ari has dedicated his life to building companies that help people live better. His companies, BetterDoctor, Quest Analytics, and Elo, have helped over a hundred million people gain better access to healthcare.

Ari is also an Angel investor with a portfolio of 50 startups, including Virta Health, Verge Motorcycles, Alphasense, and Oura.

He is a father, husband, and aspiring outdoorsman.

In this episode, Jim and Ari Tulla discuss:

• How a family health crisis became the catalyst for Ari’s healthcare ventures
• The flaws of modern medicine and why doctors alone can’t fix complex health issues
• Why America’s processed food culture is at the root of chronic illness
• How personalized nutrition and blood testing are changing preventive health
• The leadership discipline of ruthless focus and why it changes everything

Key Takeaways:

• Some of life’s biggest breakthroughs are born from personal pain. Ari’s family health crisis didn’t just change his life — it became the fuel for several mission-driven healthcare ventures.
• No single doctor or five-minute appointment can untangle the complexities of modern health. Lasting wellness requires a systems-based approach that considers everything from sleep and stress to genetics and environment.
• Processed food isn’t harmless convenience. It’s quietly devastating global health, contributing to chronic disease and poor quality of life in ways we’re only beginning to fully understand.
• Precision nutrition, guided by bloodwork and data, is transforming health outcomes by addressing individual deficiencies and lifestyle risks proactively.
• Focus is a leadership superpower. When you narrow your team’s efforts to one or two priorities at a time, clarity improves, execution accelerates, and success follows.

"Food can be thy medicine... but food can also be the culprit of our disease today." – Ari Tulla

Connect with Ari Tulla:

LinkedIn: https://www.linkedin.com/in/aritulla/

Website: https://www.elo.health

Instagram: https://www.instagram.com/elo.health/

Connect with Jim Hardwick:

Website: www.mag-sig.com

Book: https://www.mag-sig.com/ebook

Email: jim@mag-sig.com

LinkedIn: https://www.linkedin.com/in/jimhardwick/