• Andy Liu, Unlock Venture Partners - " We quantify what we like about the founder"

  • Apr 3 2025
  • Length: 42 mins
  • Podcast

Andy Liu, Unlock Venture Partners - " We quantify what we like about the founder"

  • Summary

  • Navigating the Venture Capital Landscape with Andy Liu of Unlock Venture Partners


    In this episode of Sound Investments, host Ed Barker delves into the Pacific Northwest venture capital scene with Andy Liu, co-founding partner of Unlock Venture Partners. Andy shares his journey from being an entrepreneur to an active early-stage investor, with over 90 investments under his belt. The conversation covers his experiences in launching startups, the investment focus of Unlock VC, tech trends, the challenges and opportunities in the Seattle and LA markets, and the characteristics of successful founders. Liu also talks about the importance of mission-driven entrepreneurs, the role of AI and data in venture capital, and his approach to hands-on investing. Additionally, Liu highlights some of the standout companies in Unlock VC's portfolio and shares his perspectives on future tech opportunities and trends.


    00:00 Introduction to Sound Investments

    00:21 Meet Andy Liu

    03:20 Building Unlock Venture Partners

    05:04 Investment Strategies and Focus Areas

    16:55 Challenges and Opportunities in Seattle and LA

    20:33 Comparing Investment Landscapes: Pacific Northwest vs. LA

    21:46 The AI Revolution

    22:31 Evaluating AI Startups

    28:17 Success Stories

    31:24 The Importance of Founder Focus in VC

    34:10 Balancing Innovation and Practicality

    38:25 Leveraging Data and Technology in VC

    40:39 Close


    Andy Liu, Co-founding Partner of Unlock Venture Partners


    Andy Liu is a co-founding partner of Unlock Venture Partners. He is a serial entrepreneur, most recently as a co-founder and CEO of BuddyTV. Prior to BuddyTV, Andy was the co-founder and CEO of NetConversions which was acquired by aQuantive, where he then served as VP & GM, Atlas NetConversions. Andy had previously worked in a variety of roles at Active Voice, Safeware, Boeing, and AT&T. He also serves on the non-profit board of Future Hope, which provides technology and leadership education to the impoverished and marginalized.


    Andy has been a very active early stage investor in technology companies, mostly in the Pacific Northwest, with over 90 investments in companies such as Cheezburger Network, SoFi, Redfin, Buuteeq, Minted, Remitly, Amperity, Rover, Skilljar, and Sparq. He has been named 40 under 40 by PSBJ in 2003, Seattle Angel of the Year in 2010, and Innovator of the Year by Asian NW Weekly in 2016.

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