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The beer landscape in America has shifted dramatically, and Modelo Especial now wears the crown as the nation's best-selling beer. This remarkable transformation—from a Mexican import to America's favorite brew—speaks volumes about changing consumer tastes and the evolving American identity.

Born in Mexico City in 1925, Modelo's origin story defies expectations. A Spanish baker decided to trade flour for foam, partnering with industrialist and 22 other investors to launch Cerveceria Modelo. Their ambitious start brought us Modelo Especial and Corona in that first year, followed by Negra Modelo in 1926. The company flourished under unusual leadership: a former Dominican friar and one who rose from sweeping floors to running the entire business. Modelo has expanded beyond its core Hispanic customer base and in 2023 became America's top-selling beer, a position it maintains today.


This 4th of July, as you celebrate independence with friends and family, take a moment to appreciate how your beer choice reflects America's beautiful blending of cultures and traditions. After all, what's more American than the freedom to gather together and to choose exactly what you want in your cooler?

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