AI in Marketing: Real Results
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AI in Marketing: Real Results
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About this listen
In this episode, Boobesh Ramadurai, Head of Marketing Analytics at LatentView, shares how companies are unlocking powerful ROI using AI in their marketing stack. We discuss why AI-enabled market research is faster and more insightful than traditional methods and how creative teams are leveraging generative AI to accelerate campaign timelines.
Boobesh walks us through real-world applications across industries—CPG, finance, and tech—and explores why some AI pilots stall while others scale successfully. Topics include:
· How to accelerate creative development with GenAI
· Challenges in data readiness for AI deployments
· Why executive alignment matters for AI transformation
· AI tools Boobesh recommends
· Advice for marketers entering an AI-first workforce
If you're a marketer, data leader, or strategist looking to stay ahead in the age of AI, this episode is packed with value.
Click here to view the video: https://www.youtube.com/watch?v=mpIQZ2NnTsM