How AI can't replace the role of the packaging design agency.

This morning, on LinkedIn, I came across a post that genuinely made me pause.

It was from a reputable marketer, someone with significant industry clout and a track record of pretty solid thinking. They’d recently discovered a new AI-driven image creation platform and were clearly impressed. Fair enough, these tools are impressive. But the post ended with a rather sweeping statement questioning what value design agencies now added?!

Not just because it felt unnecessarily provocative, but because it came from someone who should understand the broader value of creative partnerships. For someone with that much experience to make such a public declaration was, frankly, surprising.

It made me wonder, what must the marketing teams reporting to this individual think? If that’s what they’re willing to say in a public forum, what messages are being reinforced internally? That creativity is now a commodity? That speed and aesthetics are more important than strategy and cohesion?

Nah, surely not!

You can find our contact details below:

Alan Gilbody on Linkedin:

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