When I saw ske with Susan to see what we might talk about, I was taken by her passion to share her life's pursuits: WIne and music. After speaking for just a few minutes, the connection between the two was clear. Then I remembered an study done by the Bose corporation...she was inspired to hear more...as was I.

In this episode of Wine Talks with Paul K, Susan Lin, a Master of Wine and Master of Fine Arts, shares her unique journey and insights into the intersection of wine and music. She reveals how her early exposure to wine by her grandfather ignited her passion for learning about it. The episode delves into her intriguing research on how music can affect the sensory perception of wine. Susan explains that different genres and tempos of music can alter the perceived taste and quality of the same wine. Her experiments showed that wine paired with classical music was rated higher in attributes like freshness and effervescence compared to when tasted in silence. Furthermore, the episode touches upon her academic achievements and the challenges faced while writing her thesis during the lockdown. I discuss with Susan the broader implications of this research for wine marketing and consumer experience, emphasizing the emotional and cultural aspects of enjoying wine. Dense interactions also touch on the global wine market, sustainability, and the industry's perceived pace of innovation, with Susan offering positive insights into the evolving world of wine.

🚨🍷 Thread Alert: Dive into the world of wine and music with Susan Lin, Master of Wine and Master of Fine Arts! 🎶🍇

1/ 🎙️ On a rainy California day, Paul K sits down with Susan Lin to explore the fascinating blend of wine and music. Is there a connection between the two? Spoiler: It’s more than just a sip-and-listen experience! 👀

2/ 🎹 Susan's journey began as a musician, introduced to wine by her grandfather. His magical wine rituals ignited her curiosity and taste for this exquisite beverage. 🍷✨

3/ 🎓 Ever wondered what it takes to become a Master of Wine? For Susan, it wasn’t just academic but a quest driven by a "fire in the belly" desire to learn and embrace the brutal but rewarding path. 📚🔥

4/ 🎼 And yes, music influences wine tasting! In her research, Susan found that classical music can alter the perception of a Brut non-vintage Champagne. The tempo, pitch, and even silence can change how we taste! 🎶🤯

5/ 🥂 Fast tempos and high pitches resulted in champagnes perceived as fresh and vibrant, while silence left the wine tasting flat and unbalanced. Who knew your playlist could affect your palate? 🎧🍾

6/ 🕰️ But what about the practical side of wine? Susan dissects the business, from viticulture to logistics, proving that wine is both an art and a science with intricate market dynamics at play. 💼🍇

7/ 🌍 With climate change, sustainability, and innovation in packaging, the wine industry is evolving. Are we keeping up with the consumer? According to Susan, it's all about meeting them where they are without losing the essence of winemaking. 🌱🍃

8/ 🤔 And for those asking, "Is wine innovation slow?" Remember: With a crop-to-bottle cycle that takes years, good things take time. 🍇⏳

9/ 🔍 Interested in more? Susan's insights remind us that wine is more than a drink—it’s a narrative of culture, history, and constant evolution. Explore the intersections of taste and sound and see where your next bottle leads you! 🌟

10/ 🥳 Cheers to the journey of wine and music! Let’s keep the conversation flowing. What’s your favorite soundtrack for a good glass of vino? Drop your thoughts below! 🍷🎵

#WineAndMusic #MasterOfWine #WineTasting #InnovationInWine #MusicLovers 🥂🎶