What happens when a generation that grew up online starts leading your marketing conversations? Host James Lawrence speaks with Katy Richardson, Global Head of Marketing at student living app Housr, about how Gen Z - and soon Gen Alpha - are rewriting the rules of brand engagement.

• How Gen Z is already influencing both consumer and B2B buying decisions, and what that means for marketers
• Why user-generated and employee-generated content is now non-negotiable as part of a social strategy
• How to make the most of influencers by giving them creative license
• Short-form videos vs long videos - what wins on social media?
• How social commerce is changing the way younger audiences discover and buy products
• The role of traditional channels like out-of-home advertising in connecting with digital-first audiences
• Why younger consumers expect brands to take real action on purpose, ethics and sustainability
• How to meet Gen Z’s demand for fast, responsive and real-time communication

Katy Richardson is the Global Head of Marketing at student living app, Housr. With over 12 years of creative and marketing experience across Australia and the UK, she specialises in connecting brands with young, digitally native audiences. Prior to Housr, Katy led B2C marketing for UniDays and worked agency-side on Gen Z-led campaigns.

You can follow Katy on LinkedIn.

James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/

Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast

Rocket Agency Website: https://rocketagency.com.au/

Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/

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This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.