In this week's podcast, I sit down with Aran Ghotbi, founder of Cyrus Digital and an 8-figure eCommerce entrepreneur, to break down the exact Google Ads strategies that are driving millions for brands worldwide.

TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies, SaaS & dropshipping, recorded in the heart of Dubai.
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Scale to 6 or 7 figures with Google Ads in 90 days or less 👇
https://www.gadsecomacademy.com/?utm_source=youtube&utm_medium=video&utm_campaign=1to1&utm_term=podcast&utm_content=65d
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FREE Google Ads Ecom Academy Skool Group 👇
https://www.skool.com/google-ads-ecom-academy-free-6052/about
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Commercive Fulfilment Application 👇
https://bit.ly/fulfillment-application
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Podcast Instagram: https://www.instagram.com/theoclarkepodcast/
Guest's Instagram: https://www.instagram.com/ariancyrus_/
Guest's YouTube: https://www.youtube.com/@arianghotbi_
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#dubai #podcast #entrepreneur

CHAPTERS:
00:00:00 - The Secret to Scaling an 8-Figure Ecom Brand
00:05:21 - How Dubai Transformed My Business and Network
00:10:47 - The No-Pitch Mastermind Changing the Game
00:16:10 - Building Niche-Specific Marketing Pods
00:20:01 - Meta vs Google: Understanding Key Differences
00:26:30 - Mastering Advertorials for High-Volume Results
00:30:11 - Why Advertorials Are the Secret to Unlocking High-Value Clicks
00:34:05 - How Demand Gen is Crushing Meta Ads Right Now
00:39:19 - Why PMax is Dominating Google Ads in 2025
00:46:58 - How AI Is Changing International Expansion
00:51:47 - The Untapped Google Ads Trick That Boosts Profits
00:53:04 - A Day in the Life of an Ecom Expert