As the legal industry reckons with the growing influence of generative AI and automation, law firms are facing far more than just new tools—they’re confronting a fundamental shift in how talent is managed, work is structured, and value is delivered. In this episode, I’m joined by Keith Maziarek, a Big Law expert in strategic pricing and legal project management, to talk about how AI is reshaping the legal talent model and how firms will measure and track value—from flattening the traditional associate pyramid to forcing firms to rethink hiring, development, and retention strategies.

Keith and I dive into what this means for lawyers and business professionals alike, and why this is likely to mean that law firms will need fewer—but more specialized—junior lawyers, how non-legal professionals like data scientists will be essential to client service, and the ways in which the future of legal work will demand both new skillsets and new incentives. If you’re a senior lawyer navigating firm leadership, or thinking about how to future-proof your career, this episode is essential listening.

At a Glance:
00:00 Introduction and why Big Law isn’t ready for what’s coming
01:20 Keith Maziarek returns to share insights on generative AI’s disruption of legal work
03:01 How automation changes the leverage model and firm economics
05:13 Why the traditional associate-heavy pyramid is changing
06:21 The shift toward a rectangular org chart and what that means for firm structure
07:26 Shocking stat: 80% of associates leave by year five—and why that’s unsustainable
08:50 Future associates will need a new skillset law schools still aren’t teaching
10:07 Why firm recruiting, professional development, and retention must evolve now
11:20 Non-lawyer experts—data scientists and technologists—are becoming central
12:40 Firms rely on lawyer-only profit-sharing, but this may not be sustainable
14:03 Hiring fewer lawyers doesn’t cut costs but will shift them to expensive specialists
15:34 Investigations and data science: where collaboration is already essential
16:26 How embedded data teams are unlocking new revenue and client insights
17:32 Can firms fairly compensate non-lawyers generating economic value?
18:07 Rethinking pricing: how to quantify the value of data-driven insights
20:53 True value-based pricing is possible—when noise is removed by data teams
22:19 Why most firms still aren’t prepared to sell or price non-legal services
24:23 The market isn’t ready—and clients struggle to evaluate unfamiliar services
25:23 Why this creates opportunity for innovation in both delivery and monetization
26:04 Keith shares details on upcoming Legal Value Network events

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Ways to reach Keith Maziarek
www.legalvaluenetwork.com
LinkedIn: https://www.linkedin.com/company/legal-value-network/
LinkedIn: https://www.linkedin.com/in/keithmaziarek/

Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting?

Here are ways to reach out to her:

www.lauraterrell.com

laura@lauraterrell.com

LinkedIn: https://www.linkedin.com/in/lauralterrell/

Instagram: https://www.instagram.com/lauraterrellcoaching/

Show notes: https://www.lauraterrell.com/podcast