When it feels like you’re one of thousands of lawyers competing for the same clients, even within your own firm, differentiation becomes critical. In today’s episode, I talk about how to stand out when everyone around you seems to have the same credentials, practice area, and experience. I walk through tangible steps you can take—starting today—to position yourself as a go-to expert by identifying what makes your legal practice different and making that difference obvious to clients, partners, and prospective business. From narrowing your niche to using specific language that paints a vivid picture of your value, I cover ways to clarify your messaging, share your wins, and better connect with what your clients actually care about.

Whether you’re frustrated by a lack of inbound work, worried that your expertise is becoming commoditized, or simply trying to rise above the noise, this episode offers a practical approach to help you cut through.

At a Glance:
00:00 Competing in a saturated legal market and why general expertise falls flat
02:10 Reframing self-doubt into an opportunity to differentiate your legal practice
02:56 Carving out a niche with specificity—without becoming too narrow
04:09 Why factual, example-driven descriptions resonate more than generalities
05:06 Sharing proof of success: specific outcomes and stories that build trust
05:59 How to communicate your expertise effectively with media and audiences
07:15 A 3-question framework to define your unique value proposition
08:31 Going beyond labels: describing what you do in real terms
10:02 Understanding how you help clients—and what makes your approach unique
11:40 Tying it all together: using this framework to refine your personal brand
12:11 Listening to your clients to understand what success means to them
13:10 A client re-engagement story that shows the power of simply checking in
14:09 Why differentiation about personal resilience as well as strategy

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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting?

Here are ways to reach out to her:

www.lauraterrell.com

laura@lauraterrell.com

LinkedIn: https://www.linkedin.com/in/lauralterrell/

Instagram: https://www.instagram.com/lauraterrellcoaching/

Show notes: https://www.lauraterrell.com/podcast