
#70 - Building a Brand Around What You Actually Love: Fran’s Story
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About this listen
In this feel-good episode of How To Be A Handmade Boss, I’m joined by the lovely Fran from Born to Shop Designs – and we’re diving into how she turned hobbies like gardening, crafting and music into a heart-led clothing brand that connects people through what they love. We chat about navigating business pivots, building a brand that feels like you, and why community matters more than ever (especially when you're not a fan of working solo).
Fran also opens up about leaving behind a business that didn’t light her up, starting again with a friend and fresh purpose, and how the Handmade Business Success Academy helped shape her journey. If you’ve ever questioned whether your idea is the one, or wondered if starting over means starting from scratch – this one’s for you.
💬 Topics we cover:
• Making your business match your life (not the other way round)
• Why it's okay to leave a business that’s not working
• How hobbies can connect you to your customers – and your best friends
• The mindset shift that made all the difference
• Fran’s tip for finding your thing when you’re full of ideas
🛒 Explore Fran’s brand: bourneto.shop
✨ Before you go…
If you’re stuck staring at a blinking cursor wondering what the heck to post, or your socials just aren’t bringing in the sales, then don’t miss my free challenge: Fix Your Socials. From 11th–18th August 2025.
It’s a 5-day makeover for your handmade business content, where I’ll walk you through exactly how to improve your hooks, visuals, CTAs, consistency, and engagement so that posting feels easier and starts working for you.
🎯 Perfect for handmade businesses who want to grow without dancing, guessing, or burning out.
Sign up now at handmadebosses.com/fixmysocials and let’s make your socials finally sell the way they should.
🌟 PS: Love the podcast? Please leave a review, it helps more handmade sellers find our community and resources!
✨ Free resources: Want to move forward without paying yet?
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✨ Join my free live mini workshops on YouTube + Facebook most Mondays!