70: Booking Strategies from Other Family Photographers (Spring Addition)
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70: Booking Strategies from Other Family Photographers (Spring Addition)
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About this listen
The Family Photographer Marketing Membership is open!
We share a collection of spring marketing strategies from successful photographers who have managed to book this traditionally slower season effectively.
• Offering early access or booking incentives for spring when clients book fall sessions
• Creating a seasonal client flow with year-round documentation packages
• Collaborating with local seasonal businesses like flower farms and boutiques
• Consistently talking about spring in your marketing throughout the year
• Using visual countdown boards to create awareness and scarcity
• Emphasizing spring's benefits: less crowded locations and more creative freedom
• Leveraging existing relationships through preschools or local organizations
• Implementing referral programs specifically designed for spring bookings
The family photographer marketing community is now open at $35/month, featuring Monday morning planning sessions, focus groups, marketing feedback, and strategy discussions to help photographers implement these ideas and grow their businesses.
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