In this powerful episode of 7 Figure Annuity Sales, host Caleb North pulls back the curtain on the often-misunderstood world of annuity bonuses. While bonus features can look enticing on paper, Caleb highlights the hidden pitfalls that many agents overlook—costly strings, limited use cases, and client outcomes that fall short of expectations.

➡️ What you’ll learn in this episode:
- The real mechanics behind annuity bonuses and how carriers apply them
- 3 key scenarios when a bonus actually benefits your client (and why they’re rare)
- How to calculate the true cost of a bonus, factoring in surrender charges, crediting rates, and policy terms
- Common sales myths around bonus-driven annuities—and how to avoid falling for them
- Tactical advice on when & how to position bonus features as a genuine value-add

Whether you’re a seasoned annuity advisor or just getting started in the financial planning space, this episode gives you a clear-headed, no-nonsense approach to assessing bonus-driven products. Caleb’s insights can help you protect your clients’ interests—and your credibility as their trusted advisor.

In this episode, we explore the importance of embracing technology to run a more efficient and scalable annuity business. From organizing client data to streamlining your sales process, the right tools can save time, reduce errors, and help you stay focused on what matters most—serving your clients. We talk about how adopting tech doesn’t replace hard work; it enhances it. If you want to stay competitive and maximize your impact, learning to use technology effectively is no longer optional—it’s essential.

In this episode, we unpack why becoming an expert in the annuity industry isn’t the finish line—it’s the starting point. Having a solid grasp of products, strategies, and regulations is the bare minimum every agent should strive for. But what separates the average from the elite is what you do beyond that—going the extra mile for your clients, working closely with carriers, and constantly leveling up your knowledge and effort. If you want to be a top producer, it starts with expertise, but it takes much more to truly stand out.