
65 | Susan Lindner | Unlock Your Story: The Secret Power of Vulnerable Leadership
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About this listen
In today's episode of the Elevate Your Career podcast, Nicole is joined by Susan Lindner.
In this fascinating conversation, Nicole and Susan explore a crucial skill that often gets overlooked in professional settings: the art of meaningful communication. They reveal how turning facts into stories—with real challenges and wins—makes messages stick. By focusing on the journey rather than just the destination, they reveal how stories create connection and stick in people’s minds far longer than typical resumes or elevator pitches ever could.
You'll discover the importance of tailoring messages to different audiences. Starting with clear, accessible language and gradually layering in complexity, they illustrate how to engage listeners at any level of understanding. This method ensures that even the most technical ideas become approachable and intriguing, sparking curiosity and opening doors for deeper conversations.
This episode invites you to rethink how you share your own stories, using them as bridges to connect with others and advance your ideas in more impactful, human ways.
If you've enjoyed this episode of the Elevate Your Career podcast, be sure to leave a review and subscribe today!
Enjoy!
In This Episode You'll Learn:
- Susan's initial interest in foreign languages, influenced by her ability to eavesdrop on conversations in different languages.
- Why she quit her job at Sloan Kettering Cancer Hospital to pursue her dream of working in Thailand, inspired by Busta Rhymes' philosophy of always pursuing Plan A.
- The founding of her own PR firm and later a social media agency, working with startups to help them communicate their innovations effectively.
- The importance of understanding the audience's pain and gain, and framing stories in a way that resonates with them.
- Why job seekers need to focus on the impact of their work and the outcomes achieved, rather than just listing tasks and responsibilities.
- And much more...
Guest Bio:
Susan Lindner is the Founder and CEO of Innovation Storytellers, a leading innovation storytelling consulting firm. She is a highly sought-after keynote speaker, workshop leader, messaging strategist, storytelling coach, and the world’s leading expert on innovation storytelling.
Susan draws from her initial experiences as an anthropologist and international aid worker in rural Thailand in the 1990s, where she shared stories that helped at-risk populations disproportionately affected by AIDS to slow the virus’ spread. Today, as a 20-year communications expert, she is committed to using those same storytelling skills to inspire innovation leaders everywhere to become incredible storytellers and ensure that their innovations get the resources, runway, and recognition they deserve.
Susan is the host of Innovation Storytellers, a weekly podcast that takes the mystery out of how to communicate breakthrough ideas to the people who matter most. Every week, Susan interviews top global innovation leaders from companies like Amazon, Bloomberg, Cisco, Corning, and Tesla about the stories that moved their innovations past the boardroom, lab, and production line and into our everyday lives.
Susan speaks at global conferences, consulates, and trade organizations. She has worked with C-level leaders and teams from over 60 countries at Fortune 100 companies like GE, Corning, Citi, AT&T, Arm & Hammer on their innovation storytelling strategies. The result? Those innovation leaders become incredible storytellers who go on to change the world. Susan is driven to ensure every breakthrough idea reaches its finish line through powerful stories that connect to every listener and power that brilliant idea...