In this episode of the Main Street Business Podcast, Mark J. Kohler and Mat Sorensen walk you through the full business lifecycle—showing you how to start lean, systemize operations, scale smart, and exit on your terms. Get ready for real-world strategies that actually work.

Here are some of the highlights:

• Mark shares his experience in the startup phase, emphasizing the importance of not suffocating the business.

• Mat highlights how scaling a business involves scaling people, not just systems.

• Mark & Mat discuss the challenges of duplicating oneself in the business and the importance of having a clear vision.

• The need for a balanced approach to scaling, including personal financial planning.

• The challenges of finding the right person to take over the business and the importance of understanding key performance indicators.

• The optimization phase, focusing on efficiency and systemizing to make money.

• How to evaluate your team and ensure you have the right people in place to support scaling the business.

• Start planning for your eventual exit, even if it's years away, by working on improving financials and operations.

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