5: The Company Podcast By cover art

5: The Company

5: The Company

Listen for free

View show details

About this listen

Teachers call books published by Heinemann their bibles. The company's products are in schools all over the country. Some of the products used to teach reading are rooted in a debunked idea about how children learn to read. But they've made the company and some of its authors millions.


Map: Heinemann’s national reach
Read: Transcript of this episode
Watch: The story behind Sold a Story
Support: Donate to APM Reports
More: soldastory.org
En español: soldastory.es


Dive deeper into Sold a Story with a multi-part email series from host Emily Hanford. We’ll also keep you up to date on new episodes. Sign up at soldastory.org/extracredit.
All stars
Most relevant  
This is 6 episodes, about 5 1/2 hours, of investigative journalism about the reading wars. I would not have thought it would be so interesting, but it is. There are victims and heroes. There aren't any villains, but there are a lot of well-meaning people blinded by folly who do terrible things. This podcast should be fascinating to any who likes a good story.

This podcast is AMAZING!

Something went wrong. Please try again in a few minutes.
If there’s anyone in your life, who is struggling with reading, this is a must listen.

Have a struggling reader in your life? Find out why- listen now.

Something went wrong. Please try again in a few minutes.
Everyone needs to listen to this, especially teachers and parents. It is eye opening reporting about how schools have been teaching or not teaching reading.

A Must Listen for Teachers

Something went wrong. Please try again in a few minutes.