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Hope you have enjoyed the full episode with Val Emanuel, Co-Founder of Rif Care and took away some learning about the readiness it takes to launch in retail stores.

On this mini drop, here are 3 powerful questions I asked Val specifically about launching into retail stores - Enjoy! (and learn).

1. What’s one thing every founder should do before trying to get their product into retail stores?
2. What marketing strategies have you found the most sales generating when growing a brand in retail?
3. What advice would you give to other founders trying to secure their first retail deal?

Listen to the full episode released 7/7/25

Link to Rif Care:

Rif Care Website: https://rifcare.com/

Rif Care Instagram: https://www.instagram.com/rifcare/?hl=en

Rif Care Tiktok: https://www.tiktok.com/@rifcare?lang=en

Find retailers on Rif Care Website.

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Reach out if you know of a female founder with an impactful brand and retail story and leave a review if you found value in this episode!

Purchase the book Shelf Talk: A step by step guide to launching your product in Retail Stores by Roberta Townes Buy Book