Shayna Lloyd is a Montana-based traveling photographer and videographer for the adventurous and laid-back. Shayna’s signature video style can be described as “vlogs mixed with indie films” and her photos follow suit; Shayna’s story-driven and experience first approach have made her stand out in the market, and her focus on simplicity and ease in all areas of her business have helped her replicate her results for other photographers and aspiring hybrid shooters.

In this episode, we are joined by Shayna, who provides actionable tips for photographers on hybrid shooting, storytelling, and adding video to their services. The episode also explores the potential of video as an add-on service, raising prices, and evolving client needs in the wedding industry. Tune in to learn how to balance technical and storytelling aspects to create memorable videos alongside stunning photos.

00:00 Introduction and Guest Welcome

00:39 Shayna's Journey into Video

01:28 Building a Business from Vlogging

03:23 Transition to Hybrid Shooting

10:04 Pandemic Challenges and Adaptations

17:22 Rebranding and Finding a Niche

21:57 Starting as a Vlogger and Finding a Unique Style

22:33 Inspiration and Evolution in Wedding Videography

25:04 Balancing Photography and Videography

28:55 The Five Essential Shots for Storytelling

32:52 Defining Deliverables and Managing Client Expectations

35:20 The Business Value of Hybrid Shooting

39:32 Encouragement and Practical Advice for Beginners

42:44 Connecting with Shayna and Final Thoughts

🔗 Shayna's Links:

• montanadiaries.com
• heythriver.com
• instagram.com/shayna_lloyd

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