• 168 // AI vs. Human Connection: Why Faith-Fueled Copywriting Wins Every Time with Krista Tressa

  • Apr 17 2025
  • Length: 24 mins
  • Podcast

168 // AI vs. Human Connection: Why Faith-Fueled Copywriting Wins Every Time with Krista Tressa

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  • The Power of Faith and Authenticity in Copywriting with Krista Tressa In the world of business, especially for Christian entrepreneurs, it can be easy to get caught up in the hustle and overlook one of the most important aspects of success: authenticity. How do you build a business that not only thrives but also reflects the values of your faith? Today’s episode of the Kingdom Revolution Podcast is essential for those of you who are seeking to deepen your connection with your audience and create a business that stands out for the right reasons. We’re diving into the powerful intersection of faith and copywriting with Krista Tressa, a Christ-centered CEO and Chief Copywriting Officer at Caring Messenger Copywriting. Krista’s mission is to help small businesses connect authentically with their audiences through emotionally intelligent, purpose-driven messaging that not only elevates profits but also advances the Kingdom of God. If you’ve ever wondered how to blend your faith with your business in a meaningful way, this episode is packed with wisdom and insight that you don’t want to miss. From Pharmacist to Entrepreneur: A God-Driven Journey Krista’s story is one of divine orchestration. Originally trained as a pharmacist and later a high school tech ed teacher, Krista’s career path took an unexpected turn into copywriting. As she reflects, it’s clear that this shift was guided by God. “It’s a God thing,” Krista says. “Writing’s always been a passion of mine. I didn’t realize that I could help my family financially with it.” Over time, God used her past experiences to fuel her new career, leading her to empower kingdom builders and Christian entrepreneurs through her copywriting services. Her journey into entrepreneurship, which she now sees as part of her ministry, is a testimony to God’s timing. Krista helps businesses communicate their heart and values through impactful messaging, believing that copywriting is not just a skill—it’s a ministry. “It’s really a God thing,” she emphasizes, acknowledging the role of faith in everything she does. Copywriting: More Than Just Words Krista explains copywriting as the art of using emotionally intelligent messaging to connect with an audience and inspire action. Whether selling a product or service, the goal is to emotionally engage potential customers so they’ll take the desired action, such as making a purchase or signing up for a service. But copywriting is much more than just writing words; it involves storytelling, brand voice, and tapping into human emotions. Krista describes her approach as one driven by discernment and wisdom from the Holy Spirit. She has a unique ability to read between the lines and connect with people on a deeper level. This skill, she says, has helped her build a thriving business and make a positive impact on her clients. She also shares a special moment when her children, especially her teenagers, ask her for help editing papers. “It’s heartwarming,” she says, “because I get to nurture that gift of writing while encouraging them in their own journey.” Understanding Your Brand Voice: The Importance of a Tone Guide One of the key aspects of Krista’s work is helping clients understand their brand voice and tone. For many entrepreneurs, especially in the early stages of their business, it can be challenging to express their unique message in a way that resonates with their ideal audience. This is where Krista’s expertise shines. She explains, “Not everyone is gifted with tapping into the emotional side of messaging or knows how to share their story effectively. That’s where I come in.” Whether a client is unsure about their brand tone or needs help articulating their message, Krista works closely with them to refine their voice and create a tone guide. This guide serves as a foundation for all marketing materials and ensures consistency as the business grows. Krista also highlights the value of hiring a professional copywriter early in the process. “It’s so important to have someone who can draw that authentic message out of you,” she says. By enlisting an expert, entrepreneurs can build a stronger connection with their audience and stand out in the crowded online space. The Role of AI in Copywriting: A Tool, Not a Replacement In the age of artificial intelligence, many business owners turn to AI for content creation. But Krista warns against relying solely on AI for copywriting. While AI can be a useful tool for streamlining processes or analyzing data, it lacks the human touch that is essential for emotional engagement. “AI is a tool, but it’s not meant to replace the human connection,” Krista explains. “Your clients will eventually figure out if you’re hiding behind AI. It’s artificial—it’s not real.” What AI can’t replicate is the intuition, discernment, and Holy Spirit guidance that a Christ-centered copywriter brings to the table. Krista ...
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