#13 “Burnout Was My Wake-Up Call”: Isabel Bustos on Ambition, Redefining Success, Slowing Down, and Empowering Women
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#13 “Burnout Was My Wake-Up Call”: Isabel Bustos on Ambition, Redefining Success, Slowing Down, and Empowering Women
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About this listen
Isabel Bustos is the CEO and Co-Founder of Atlas Marketing Studio, a women-owned marketing agency helping global brands successfully implement their local marketing campaigns. Before founding Atlas, Isabel built an international career, working across Spain, Germany, South Korea and the US.
In this episode, Isabel shares how starting her leadership career in South Korea at just 23, building an international career and operating at full speed taught her how far drive and determination can take you — and can take from you.
She shares openly about the emotional and physical toll of burnout, the process of unlearning hustle culture on her road to recovery, and how she’s redefining success as a young entrepreneur. She also discusses balancing feminine and masculine energy in leadership, learning to set boundaries, and her passion and purpose of founding and empowering women-owned businesses.