• 12. From Connection to Client: Proven LinkedIn Content Strategies That Work

  • Mar 17 2025
  • Length: 12 mins
  • Podcast

12. From Connection to Client: Proven LinkedIn Content Strategies That Work

  • Summary

  • Are you posting consistently on LinkedIn but struggling to see actual business results? In this episode, Scott and Nancy reveal their three proven LinkedIn content strategies that transform casual connections into paying clients.


    Drawing from their experience helping hundreds of service-based professionals build their authority on LinkedIn, they unpack exactly how to create content that genuinely resonates with your ideal audience. You'll discover why video builds trust faster than any other content type, how strategic polls provide invaluable audience insights, and why LinkedIn newsletters are the most underutilized tool for establishing your expertise.


    Whether you're a coach, consultant, or service provider looking to grow your business through LinkedIn, this episode provides actionable strategies you can implement immediately.


    Key takeaways:


    • Why video content creates deeper connections than text alone

    • How to use polls to uncover what your audience truly wants

    • The newsletter strategy that bypasses the algorithm and lands in your prospects' inboxes

    • Common LinkedIn content mistakes that prevent connection-to-client conversions

    • Real examples of content that generated significant business opportunities


    If you're ready to take your LinkedIn strategy to the next level, join our "Creating LinkedIn Content That Sells" workshop on March 24-26. Limited spots available - reserve yours today! The LinkedIn Content That Leads to Sales 3 Day Workshop

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