10: The Shift Sessions: Creator Portfolio Producers
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10: The Shift Sessions: Creator Portfolio Producers
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About this listen
In this episode, we examine the increasing importance of ‘Creator Portfolio Producers’, whose role is to help brands find the right creators to work with, co-create successfully, and build long-term partnerships.
Key Discussion Points
- How to tap into creators’ audiences.
- How to measure the success of creator partnerships.
- How CPMs use existing third-party companies and technology to create portfolios of influencers/creators.
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