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What does it take to build a successful career in the technology channel?
The answer might surprise you. It's not technical prowess—or even owning a computer. It's relationships.

The journey from industry outsider to respected insider shows how a few key connections can completely transform your career. Entering the MSP ecosystem without a technical background? Your ability to form genuine, lasting relationships becomes your greatest asset.

This approach has even earned a name: the Rob Ray effect—where consistent, authentic interactions at industry events build over time, compounding into a powerful network that opens doors throughout your career.

Success in the channel means pushing beyond your comfort zone: showing up to early breakfast meetings you'd rather skip, staying late at the lobby bar to meet three new people, or sharing random whale facts that make you unforgettable. These relationship-building habits pay off—especially in an industry where who you know can matter just as much as what you know.

Business development exists in nearly every sector—from restaurant beer reps to travel agents to technology vendors—and the core of the job is remarkably similar across all of them. But if you're someone who thrives on connection, craves meaningful interactions, and loves industry events, the MSP channel offers uniquely rewarding opportunities—plus better compensation than many comparable roles.

Curious how your network could transform your future?
Tune in now to discover the relationship-building secrets that can secure your place in the tech world—no coding skills required.

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Hi, I’m Marc Thomas, Founder and CEO of Current TEK Solutions and CYBER GUARDIANS. If you or someone you know could benefit from our cutting-edge IT and cybersecurity services, we’d love to help. Reach out to us today to learn how we can secure and elevate your business. https://www.currentTEKsolutions.com