Send us a text

The difference between business survival and failure often comes down to one thing: the people you hire. In this candid conversation, we dive into why grit beats impressive resumes every time.

Our guest, who built and sold two companies before 40, shares how their hiring philosophy evolved through both wins and hard lessons. "I'd rather hire someone who never says, ‘That’s not my job’ than a billion-dollar executive who won’t roll up their sleeves," they explain, recalling hires who looked great on paper but crumbled under pressure.

This mindset became crucial in their latest venture—a "COVID baby" launched in late 2020. What started as a freemium product backed by venture capital had to pivot fast when economic shifts hit. Converting free users to paying customers and downsizing twice in a year were tough calls, but they stabilized the business and kept the vision alive.

Perhaps most revealing is their take on life post-exit. Despite financial freedom, early retirement felt empty while friends kept working. That restlessness pulled them back to entrepreneurship, scouring forums for real problems to solve. Three years and $12 million later, they’ve built a solution tackling industry-wide challenges—proving that persistence, adaptability, and the right team can conquer even the toughest business hurdles.

Colin Knox on LinkedIn:
https://ca.linkedin.com/in/realityknox

Gradient MSP:
https://www.meetgradient.com

Support the show

Links to Follow Empower & Elevate Podcast 24/7:

• https://linktr.ee/empowerelevatepodcast
• https://www.youtube.com/@EmpowerElevatePodcast
• https://www.facebook.com/EmpowerElevatePodcast
• https://www.instagram.com/EmpowerElevatePodcast
• https://www.threads.net/@EmpowerElevatePodcast
• https://www.twitter.com/EmpowerElevateP
• https://www.tiktok.com/@empowerelevatepodcast
• https://www.linkedin.com/company/empowerelevatepodcast

Hi, I’m Marc Thomas, Founder and CEO of Current TEK Solutions and CYBER GUARDIANS. If you or someone you know could benefit from our cutting-edge IT and cybersecurity services, we’d love to help. Reach out to us today to learn how we can secure and elevate your business. https://www.currentTEKsolutions.com