You Can Taste the Price Audiobook By Dan Lewis cover art

You Can Taste the Price

 Preview

$0.00 for first 30 days

Try for $0.00
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.

You Can Taste the Price

By: Dan Lewis
Narrated by: Mark Schectman
Try for $0.00

$7.95 a month after 30 days. Cancel anytime.

Buy for $1.43

Buy for $1.43

Confirm purchase
Pay using card ending in
Switch payment method
By confirming your purchase, you agree to Audible's Conditions of Use, License, and Amazon's Privacy Notice. Taxes where applicable.
Cancel

About this listen

Taste test: Does a $17 burger always taste better than a $4 one? Find out on this episode of Now I Know. A hamburger that costs $17 probably tastes good. No, it has to – who would pay $17 for a burger and fries that didn’t? No one – at least not twice. That makes sense: in order to stay in business with an expensive menu, whatever you’re selling better make for a good dining experience. But at some point, our palates can’t really discern between foods. When that happens, other signals take over. And at times, those signals can be so powerful that it overwhelms the rest of the experience. For example, would the same burger and fries above taste as good if they cost, say, $4? Maybe not.

©2016 Dan Lewis (P)2016 Audible, Inc. Social Sciences
No reviews yet