Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century.

A political newcomer, Henry Bouchot, shocked the political establishment in Richard Nixon’s hometown of Whittier, California, defeating a nine-term incumbent to become the youngest member in the history of the Whittier City Council in 2018. In A Millennial’s Guide, Henry shows how he harnessed his business education and experience in the Marines to create an unbeatable campaign. He goes beyond just the nuts and bolts of campaigning and describes how to make running both an unforgettable experience and an unstoppable one.

In the book How to Run for Local Office, you will learn insider tricks from 20-plus-year political veteran Michael Cole. He brings to you step-by-step instructions on how to look with a critical eye of the expert in planning, launching, and executing a successful bid for local office. As Michael says in his book, elected office is for everyone that has a passion for public service, the secrets on how to run should not be hidden away for a few insiders, but for anyone with the drive and determination to do it.

Few figures in American politics have seen more and said less than Mitt Romney. An outspoken dissident in Donald Trump’s GOP, he has made headlines in recent years for standing alone against the forces he believes are poisoning the party he once led. Romney was the first senator in history to vote to remove from office a president of his own party. When that president’s supporters went on to storm the US Capitol, Romney delivered a thundering speech from the Senate floor accusing his fellow Republicans of stoking insurrection.

Have you ever thought about running for public office? Do you want to know what it is like to be mayor, commissioner, governor, senator, or even the president? There is no playbook for running for office, at least one that you will find without hiring an expensive campaign manager. So you want to run for office? What you should know if you want to run for office or manage a political campaign discusses the common questions about running for office and describes the good, bad, and ugly of political campaigning.

From the email marketing director of Hillary Clinton's presidential campaign and the co-founder of Run for Something comes an essential and inspiring guide that encourages and educates young progressives to run for local office, complete with contributions from elected officials and political operatives.

Never having run for office before, Katie Porter charted a new path in 2018 when she was elected to Congress as a Democrat in historically conservative Orange County, California. Underestimated as a single mom and chided for her progressive values, Katie defied expectations. Then, using her signature whiteboard, she began to take CEOs and corrupt government officials to task in Congressional hearings. The videos went viral, introducing Americans to her no-bullshit style, and making her a coveted guest on cable news and late-night television.

The Like Switch is packed with all the tools you need for turning strangers into friends, whether you are on a sales call, a first date, or a job interview. As a Special Agent for the FBI's National Security Division's Behavioral Analysis Program, Dr. Jack Schafer developed dynamic and breakthrough strategies for profiling terrorists and detecting deception. Now, Dr. Schafer has evolved his proven-on-the-battlefield tactics for the day-to-day, but no less critical battle of getting people to like you.

In Why We’re Polarized, Klein reveals the structural and psychological forces behind America’s descent into division and dysfunction. Neither a polemic nor a lament, this book offers a clear framework for understanding everything from Trump’s rise to the Democratic Party’s leftward shift to the politicization of everyday culture. America is polarized, first and foremost, by identity. Everyone engaged in American politics is engaged, at some level, in identity politics.

What if charisma could be taught? For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial. What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this audiobook shows us how to channel our energy away from political hobbyism and toward empowering our values.

Confused by caucuses, primaries, and pollsters? Puzzled by the various parties and special interest groups? Politics for Dummies has everything you need to understand local, state, and national politics; how to communicate with your elected officials; and what your representatives can do for you. You'll find out all about lobbying groups, sub-committees, the government branches, and how elections work.

Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week's meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts' predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight.

Why is America living in an age of profound economic inequality? Why, despite the desperate need to address climate change, have even modest environmental efforts been defeated again and again? Why have protections for employees been decimated? Why do hedge-fund billionaires pay a far lower tax rate than middle-class workers? The conventional answer is that a popular uprising against "big government" led to the rise of a broad-based conservative movement.

The story of the most important political campaign in modern times, by the man who went through it side by side with President Obama.