
Who Does What by How Much?
A Practical Guide to Customer-Centric OKRs
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Narrated by:
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Chris Abell
About this listen
The authors of Lean UX and Sense and Respond return with this deeply practical guide to Objectives and Key Results. OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.
Every team and organization wants to improve. OKRs help you get better, because they help your teams focus on the right work. Too many companies waste time, money, and energy working on the wrong things. Why? We lose track of what our customers want and need.
Everyone has a customer. (Yes, everyone—that includes you.) We all make something in our work, and we make it for other people. Those other people are our customers—though you may call them patients, students, constituents, or even coworkers. Our success depends on how those customers respond to what we make—and they’ll only respond positively if we deliver something that’s valuable to them. So, to succeed, we must figure out who our customers are, what customer responses drive value, and how (and how much) to change our customers’ behavior to achieve better results.
Objectives and Key Results help organizations do all of this by focusing teams’ goals on the question, “Who does what by how much?”
However, using OKRs isn’t just about writing goals in a new way. It requires changing the way you work, the way you think about your work, and the way you plan the work you’ll do in the future.
In Who Does What by How Much? coauthors and OKR experts Jeff Gothelf and Josh Seiden provide a clear, how-to guide for employees in all industries to learn how to put customers front and center, so you can get to work on the right things, navigate uncertainty and achieve greater success.
©2024 Jeff Gothelf & Josh Seiden (P)2024 Jeff Gothelf & Josh SeidenListeners also enjoyed...
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Story
The spiritual successor to KPIs (key performance indicators), OKRs, or objectives and key results, are rapidly gaining popularity and helping some of the world's most successful businesses solve their strategic execution problems. However, some companies struggle with their implementation, finding that using OKRs as top-down directives changes little. In OKRs for All, Objectives and Key Results (OKR) expert Vetri Vellore delivers an impactful and actionable guide on how to use OKRs for more than a quarterly, executive-level review tool.
By: Vetri Vellore
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Escaping the Build Trap
- How Effective Product Management Creates Real Value
- By: Melissa Perri
- Narrated by: Erin deWard
- Length: 6 hrs and 44 mins
- Unabridged
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Performance
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In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.
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Distractingly soft narration
- By Heather Henderson on 01-21-21
By: Melissa Perri
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OKR. Master the Performance Framework that Google Perfected
- Create & Achieve Your Top Startup and Personal Goals Using the Leading Innovation Management System
- By: Saygin Celen
- Narrated by: B. Patrick
- Length: 1 hr and 23 mins
- Unabridged
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Overall
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Performance
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As humans, what sets us apart is that we can achieve extraordinary goals when we focus, collaborate, and continuously check on our progress. However, even in large companies, only seven percent of the people know their company's top goals. OKRs, objectives, and key results, are what Google and many other top companies have been using deeply immersed into their culture from the very beginning.
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Thought this advanced Doerr's book, Instead Copies it.
- By motorbikematt on 02-18-24
By: Saygin Celen
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Lean vs Agile vs Design Thinking
- What You Really Need to Know to Build High-Performing Digital Product Teams
- By: Jeff Gothelf
- Narrated by: Mike Norgaard
- Length: 45 mins
- Unabridged
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Overall
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Performance
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As companies evolve to adopt, integrate, and leverage software as the defining element of their success in the 21st century, a rash of processes and methodologies are vying for their product teams' attention. In the worst of cases, each discipline on these teams - product management, design, and software engineering - learn a different model.
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It's brief. Now go read Sense and Reapond
- By Bjorn on 10-08-17
By: Jeff Gothelf
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Sense & Respond
- How Successful Organizations Listen to Customers and Create New Products Continuously
- By: Jeff Gothelf, Josh Seiden
- Narrated by: Graham Rowat
- Length: 6 hrs and 19 mins
- Unabridged
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Overall
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We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.
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Must listen for anyone going into Product
- By Adrian on 08-21-20
By: Jeff Gothelf, and others
What listeners say about Who Does What by How Much?
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Robban007
- 03-01-25
Now OKRs Make Sense!
Almost 10 years ago, I read “Measure What Matters” by John Doerr and tried to implement OKRs in my startup. The results were not good. While it was fairly easy to define the O (Objectives), such as improving customer satisfaction, defining the KR (Key Results) often became challenging. E.g., was it to build another feature, to make the app faster, or to count the number of reports we generated?
Jeff and Josh make the obvious but still genius statement (that was missing in the OG OKR book) that the only thing that matters is the outcomes (what a customer does), not the outputs (what we create). Once that is clear, the definitions of the KRs become much easier. E.g., we know that customers are satisfied when they use the product more or recommend it to their friends more often. What we built to accomplish that, is not relevant for the OKR definition but should be decided based on experimentation and actual results.
We are back to using OKRs in 2025, thanks to this book, and with much better results. Strong endorsement!
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