Competition in business is very stiff with every business trying to earn a good share of the market. The number of customers the business has determined its success in meeting its goals. With businesses coming up and leaving the market, organizations have had to advance their strategies for enhancing their business relations. There are different stakeholders in businesses that play key roles in the success of the business. Running a business requires input from different persons and organizations. A business can’t exist in isolation as it needs its customers, suppliers, investors, the community, and the government. Do you have a business and have been lost at how to make it in the market? Making connections with the right persons is the answer. In this book, you will attain skills and knowledge in enhancing your business with the right relationship. The chapters in this book provide the following information;

• An understanding of business relationships and how they are relevant to your business. you will find information on how you can effectively connect with customers, suppliers, investors and be in the good books of the law to advance your business.
• In this book are different strategies that businesses have been using to keep up with competition. Among the strategies, you will discover how to optimize your client base through the effective use of social media.
• You will also learn how to effectively satisfy your customer needs. To satisfy customer needs a business needs to understand what the customer’s needs are by carrying out market research. The book gives an outline of easy steps of researching your customer needs and identifying how effective you are in satisfying your existing customers.
• The book will give you information about customer service. You will discover where you are going wrong in giving satisfactory service and what you can do to earn customer loyalty. You will discover secrets for outdoing competition and reaching the top of the game.
• This book will also give information on internal business relations giving detailed analysis on how you can enhance the productivity of your workforce through enabling work environment and motivation, all of which contribute to job satisfaction. By reading this book you will realize that with the right skills you can transform your employees into your brand ambassadors.
• The book also looks into business culture. You will find out how the culture of your organization affects its progress. Through reading this book you will also discover how you can cultivate favorable culture in your business to enhance its productivity. If you are planning on building a business culture, you are going to learn how you will go about it.
• The book also gives an outline of the ethical practices in business. You will understand does and don’ts in the world of business. As you grow your business, you will discover different ethics that apply universally in business. The book will help you understand how to handle your business information and effectively deal with customers and employees to avoid conflicts. The book will help you understand what ethics are and how they apply in business.

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