
The Sales/Marketing Battle
Are They Working Together Toward the Same Goal? They Can Be and This Book Explains How and Why It Is Important for Your Organization.
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Mark Knowles
-
By:
-
Kent Jarnig
About this listen
What is the difference between sales and marketing? Why are they different and why are they the same? If you ask 100 managers and business owners, the odds are that none of them can actually tell you - even if they have one of these jobs.
I have spent my life in sales and marketing - usually both at the same time as the manager. Early in my career, I worked for several companies that broke these jobs into unrecognizable, separate departments. Later, as I moved into management, I continued to see the same thing in other companies.
Separating these roles simply creates dysfunction in any organization. Some people believe that sales is what they experience at a used car lot or when they go to a store and ask a clerk for help. I guess at some level, they are correct. But this is not what I am writing about. Sales is about understanding what the prospect wants and needs and then finding ways to meet those requirements. Marketing is about building a brand image, communicating features, and benefits to drive demand and generating qualified leads.
Marketing can be done on TV or other mass media or it can be done by the individual salesperson through creative outreach. What exactly are those “features and benefits” that marketing is responsible for communicating? Most of you reading this have heard these two words bandied about for years. This is something like a noun and a verb. Features are things that you can usually, but not always, touch and feel. If the product is made with stainless steel or does three different things, those are features. If the product ships overnight or prevents malware from destroying your computer, those are benefits.
Marketing talks about the features and benefits to elicit interest. Sales uses the appropriate ones to close the sale. Sales needs marketing. But marketing without sales rarely serves any purpose (the internet has created some exceptions to this rule). This book is about the marriage between these two skills.
©2020 Kent Jarnig (P)2020 Kent JarnigListeners also enjoyed...
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau, Thomas Vincent Kelly
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
-
-
This book is poison for new entrepreneurs
- By Nate Woodbury on 07-14-14
By: Chris Guillebeau
-
The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
-
Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- By: Matthew Pollard
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
-
I Am Sold..!
- By @K_Speckmann on 01-05-18
By: Matthew Pollard
-
80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- By: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
-
-
GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
By: Perry Marshall
-
Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
-
-
This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
-
The 1-Page Marketing Plan
- Get New Customers, Make More Money, And Stand Out From The Crowd
- By: Allan Dib
- Narrated by: Joel Richards
- Length: 6 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.
-
-
You Need to buy Book to get key info
- By Rosie's mom on 10-23-18
By: Allan Dib
-
The $100 Startup
- Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
- By: Chris Guillebeau
- Narrated by: Chris Guillebeau, Thomas Vincent Kelly
- Length: 8 hrs and 14 mins
- Unabridged
-
Overall
-
Performance
-
Story
Still in his early 30s, Chris is on the verge of completing a tour of every country on earth – he’s already visited more than 175 nations - and yet he’s never held a “real job” or earned a regular paycheck. Rather, he has a special genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In The $100 Startup, he tells you how to lead of life of adventure, meaning and purpose - and earn a good living.
-
-
This book is poison for new entrepreneurs
- By Nate Woodbury on 07-14-14
By: Chris Guillebeau
-
The Ultimate Sales Machine
- By: Chet Holmes
- Narrated by: Amanda Holmes, George Newbern
- Length: 11 hrs and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
The only lasting way to enhance your productivity and growth is to focus on a handful of basic concepts and repeat them week after week - and teach your staff to do the same. This audiobook explains how to tune up virtually every area of your business systematically, with just a little disciplined focus. Spend an hour per week on each "impact area" of your business, and you will be astonished at how much you can accomplish.
-
-
Ok if you are selling carpet cleaning services.
- By Sandy on 04-28-10
By: Chet Holmes
-
The Introvert's Edge
- How the Quiet and Shy Can Outsell Anyone
- By: Matthew Pollard
- Narrated by: Jamie Jackson
- Length: 4 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sales is a skill anyone can learn and master - and introverts are especially good at it once they learn how to leverage their natural strengths. Introverts aren't comfortable with traditional tactics like aggressively pushing a product or talking over a customer's objections. That's the beauty of The Introvert's Edge: it doesn't focus on the sale itself but on a sales system that helps introverts feel sincere instead of sales-y.
-
-
I Am Sold..!
- By @K_Speckmann on 01-05-18
By: Matthew Pollard
-
80/20 Sales and Marketing
- The Definitive Guide to Working Less and Making More
- By: Perry Marshall
- Narrated by: Ron Allan
- Length: 5 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.
-
-
GREAT book BUT get the ebook version, not this
- By A curious visitor on 04-19-15
By: Perry Marshall
-
Street Smarts
- An All-Purpose Tool Kit for Entrepreneurs
- By: Norm Brodsky, Bo Burlingham
- Narrated by: Sean Pratt
- Length: 10 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
-
-
This great audio was originally called The Knack!
- By morton on 12-16-11
By: Norm Brodsky, and others
-
The 5 Secrets of a Phenomenal Business
- By: Howard Partridge
- Narrated by: Howard Partridge
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
The one and only reason your business exists (and why it matters). Your business can have a dramatic impact on your personal life. Understanding why you are in business will help you enjoy your business more and will help you build the right kind of business.
-
-
Perfect book
- By Joshua A. Lile on 01-12-18
By: Howard Partridge
-
They Ask, You Answer
- A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer, Revised & Updated
- By: Marcus Sheridan
- Narrated by: Marcus Sheridan
- Length: 9 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.
-
-
Get to the point
- By Clinton Thomas on 04-03-21
By: Marcus Sheridan
-
Magnetic Marketing
- How to Attract a Flood of New Customers That Pay, Stay, and Refer
- By: Dan S. Kennedy
- Narrated by: Rusty Shelton
- Length: 3 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Magnetic Marketing® is a radical, dramatically different sea-change in the way new customers, clients, patients, or prospects are attracted and in the way products, services, businesses, and practices are advertised. It is a “change movement” that has established itself in over 136 different niches, business categories, industries, and professions, but is still also a “best kept secret”.
-
-
Complete Waste of Time
- By Jeanette Fox on 01-05-19
By: Dan S. Kennedy
-
Home Service Millionaire
- How I Went from $50,000 in Debt to a $30 Million+ Business in Seven Years
- By: Tommy Mello
- Narrated by: Tommy Mello
- Length: 4 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2010, Tommy Mello became the sole owner/operator of a single garage door service business with $50,000 in debt. Today, A1Garage generates over $30 million in annual revenue, with over 250 employees in 12 states. He shows home service business owners how he did it, and they, too, can in Home Service Millionaire. If you’re like most home service business owners, you are probably just scraping by. You can’t grow your business because there aren’t any more hours in a day.
-
-
sales pitch
- By Joshua Zgieb on 08-22-19
By: Tommy Mello
-
One Simple Idea
- Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
- By: Stephen Key
- Narrated by: Tim Lundeen
- Length: 8 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As One Simple Idea shows, you can hand these tasks off to others - and make big money in doing so. Stephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: license your simple idea and let others do the work.
-
-
Very little value from this book
- By Anonymous User on 04-23-25
By: Stephen Key
-
The Lifestyle Business Owner
- How to Buy a Business, Grow Your Profits, and Make It Run Without You
- By: Aaron Muller
- Narrated by: Chris Abell
- Length: 6 hrs and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Lifestyle Business Owner reveals how ordinary people can buy a small business in their community, earn a six-figure income, and make the business run without them. Aaron Muller, founder of Lifestyle Business Owner Academy, reveals the three-step formula he utilized to go from a kid who didn't attend college to the owner of eight companies that run without him. Now it’s your turn to discover the secrets to owning a business that gives you the financial freedom, lifestyle, and contribution you desire.
-
-
Self-Promoting Business Broker
- By Pat Lazure on 07-27-19
By: Aaron Muller
-
How to be a Great Real Estate Agent
- The Principles of Client-Oriented Real Estate (CORE)
- By: Joe Rand
- Narrated by: Joe Rand
- Length: 6 hrs and 41 mins
- Unabridged
-
Overall
-
Performance
-
Story
In How to be a Great Real Estate Agent, Joe Rand shows you how to take a client-oriented approach to every aspect of your business: How to generate leads by providing creative services to people, rather than trying to manipulate them, How to turn your boring presentations relying on an outdated value proposition into engaging client consultations explaining the core services you actually provide. How to Be a Great Real Estate Agent will change the way you think about the industry, making you a better real estate agent - and a better person.
-
-
Good, not Great.
- By Boyd Tschaggeny on 08-02-19
By: Joe Rand
-
Double Your Profits
- In Six Months or Less
- By: Bob Fifer
- Narrated by: Bob Fifer
- Length: 2 hrs and 4 mins
- Abridged
-
Overall
-
Performance
-
Story
One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits.
-
-
Hypocrisy
- By T on 12-02-23
By: Bob Fifer
-
21 Secrets of Million-Dollar Sellers
- America's Top Earners Reveal the Keys to Sales Success
- By: Stephen J. Harvill
- Narrated by: Danny Campbell
- Length: 6 hrs and 59 mins
- Unabridged
-
Overall
-
Performance
-
Story
For over 30 years, Steve Harvill has helped successful sales teams do what they do better, smarter, more elegantly, and more imaginatively. As a consultant for some of the top companies in the world, including Apple, Pepsi, Samsung, and Wells Fargo, he aids in simplifying processes that have become unwieldy and making teams more effective. His work inspired him to ask the question: What exactly sets the top producers apart from their peers?
-
-
amazing keep reading/listening
- By Rich Grey on 09-28-24
-
No B.S. Sales Success in the New Economy
- By: Dan S. Kennedy
- Narrated by: Joe Pardavila
- Length: 7 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
In the new economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than millionaire-maker Dan Kennedy.
-
-
terrible narration
- By Fred on 09-20-21
By: Dan S. Kennedy
-
The 7-Power Contractor
- Run Your Contracting Business with Less Stress and More Success
- By: Al Levi
- Narrated by: Al Levi
- Length: 2 hrs and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
In The 7-Power Contractor, former contractor and contracting business expert Al Levi lays out seven simple business powers that hundreds of owners have applied successfully to run their businesses with less stress and more success. In these audiobook, you will learn about the seven power concepts - planning and leadership, operating, financial, staffing, selling, marketing, and sales coaching - you can use to run your business better.
-
-
Misleading title
- By Chris V on 04-06-19
By: Al Levi
-
Consulting Success
- The Proven Guide to Start, Run and Grow a Successful Consulting Business
- By: Michael Zipursky
- Narrated by: Derek Denton
- Length: 4 hrs and 49 mins
- Unabridged
-
Overall
-
Performance
-
Story
How can you take your skills and expertise and package it to become a successful consultant? There are proven time-tested principles, strategies, tactics, and best practices the most successful consultants use to start, run, and grow their consulting business. Consulting Success teaches you what they are.
-
-
A great comprehensive guide to consulting
- By NaseemAzim on 06-21-20
By: Michael Zipursky
What listeners say about The Sales/Marketing Battle
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Ron S
- 07-17-20
Interesting listen
Interesting listen for me - someone who knows nothing about marketing, sales and related topics, etc.
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!