
The Neuro Revolution
How Brain Science Is Changing Our World
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Narrated by:
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L. J. Ganser
About this listen
From foolproof lie detectors to sure-fire investment strategies to super-enhanced religious and aesthetic experiences, the insights and revelations within The Neuro Revolution will foster wonder, debate, and in some cases consternation. Above all, though, they need to be understood by those who will be most affected - all of us.
©2009 Zack Lynch (P)2009 Audible, Inc.Listeners also enjoyed...
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Overall
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By: Michael Shermer
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- Narrated by: Leonard Mlodinow
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- Unabridged
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Overall
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Performance
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Story
Leonard Mlodinow, the best-selling author of The Drunkard’s Walk and coauthor of The Grand Design (with Stephen Hawking), gives us a startling and eye-opening examination of how the unconscious mind shapes our experience of the world and how, for instance, we often misperceive our relationships with family, friends, and business associates, misunderstand the reasons for our investment decisions, and misremember important events.
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Performance
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Overall
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Performance
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In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience, revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world-other people and our relation to them.
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Humans have built hugely complex societies and technologies, but most of us don't even know how a pen or a toilet works. How have we achieved so much despite understanding so little? Cognitive scientists Steven Sloman and Philip Fernbach argue that we survive and thrive despite our mental shortcomings because we live in a rich community of knowledge. The key to our intelligence lies in the people and things around us.
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Welcome insight into what we do and don't know
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Overall
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Performance
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Story
As technology races ahead, what will people do better than computers? It’s easy to imagine a nightmare scenario in which computers simply take over most of the tasks that people now get paid to do. The best-selling author of Talent Is Overrated explains how the skills the economy values are changing in historic ways. The abilities that will prove most essential to our success are no longer the technical, classroom-taught left-brain skills that economic advances have demanded from workers in the past.
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Humans are underrated
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The Battle for Your Brain
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- Unabridged
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Overall
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Performance
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Story
Imagine a world where your brain can be interrogated to learn your political beliefs, your thoughts can be used as evidence of a crime, and your own feelings can be held against you. A world where people who suffer from epilepsy receive alerts moments before a seizure, and the average person can peer into their own mind to eliminate painful memories or cure addictions.
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John Stuart Mill for the Digital Age
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By: Nita A. Farahany
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Deviate
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- By: Beau Lotto
- Narrated by: Beau Lotto
- Length: 8 hrs and 23 mins
- Unabridged
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Overall
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Performance
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Story
Perception is the foundation of human experience, but few of us understand why we see what we do, much less how. By revealing the startling truths about the brain and its perceptions, Beau Lotto shows that the next big innovation is not a new technology: It is a new way of seeing. In his first major book, Lotto draws on over two decades of pioneering research to explain that our brain didn't evolve to see the world accurately. It can't!
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Phenomenal
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The Moral Molecule
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- By: Paul J. Zak
- Narrated by: Paul J. Zak
- Length: 7 hrs and 45 mins
- Unabridged
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Overall
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Performance
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Story
Human beings can be so compassionate - and yet they can also be shockingly cruel. What if there was a hidden master control for human behavior? Switch it on and people are loving and generous. Switch it off and they revert to violence and greed. Pioneering neuroeconomist Paul J. Zak has discovered just such a master switch, a molecule in the human brain. The Moral Molecule is a firsthand account of this discovery, revealing how evolution built the Golden Rule into our biology.
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A Codicil Is Necessary...
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By: Paul J. Zak
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The Mind of the Market
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- By: Michael Shermer
- Narrated by: Michael Shermer
- Length: 5 hrs and 26 mins
- Abridged
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Overall
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Performance
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Story
The Mind of the Market will change the way we think about the economics of everyday life. Drawing on research from neuroeconomics, Michael Shermer explores what brain scans reveal about bargaining, snap purchases, and how trust is established in business. Utilizing experiments in behavioral economics, Shermer shows why people hang on to losing stocks and failing companies, why business negotiations often disintegrate into emotional tit-for-tat disputes, and why money does not make us happy.
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Good ideas overshadowed by obnoxious polemics
- By Philo on 09-15-13
By: Michael Shermer
Editorial reviews
Author Zack Lynch got interested in neuroscience after a bungee-jumping misadventure left him with a serious back injury. After years of pain, then-new MRI technology helped diagnose a ruptured disk in his spine, leading to a successful recovery and allowing Lynch to get back to the slopes with his snowboard just a few months later.
From this opening anecdote forward, Lynch’s energetic personality and his enthusiasm for neurotechnology spill forth throughout The Neuro Revolution, as he crafts a wide-ranging forecast for how neurotechnology will impact virtually every aspect of society in the future — a future he calls the “neurosociety”. Narrator L.J. Ganser — who compares narrating a well-written book to good surfing — is a perfect match for Lynch’s consistently excited, but conversational tone. Ganser’s voice is lively but controlled, almost persuasive in its effortless delivery. Through Ganser’s reading, the book’s quick, garrulous language maintains a consistent, pleasant flow.
Brain imaging is a recent technology, but one Lynch believes will revolutionize the way humans conduct law, marketing, and finance, and the way we understand religion, art, and social groups. Lynch contextualizes each of his projections with a background in the field and general explanation of how neuroscience intersects with each topic. The chapter on law, for instance, places brain imaging within the larger discussion of the role of scientific evidence in criminal cases. Lynch discusses the history of lie-detection devices in the justice system before exploring the possible applications of EEG and MRI technologies in discerning truth. As in his exploration of other new neuro-fields, Lynch’s forecast includes a warning of the possible misuse and abuse of brain imaging in determining exactly what, or how much people know.
The Neuro Revolution is a fun, intriguing listen for anyone who enjoys thinking about the potential applications of emerging technologies. While it does not delve into any specifics of brain functioning, or provide an in-depth review of current research in brain imaging, it does present a well-researched, market-oriented glimpse into the future role of a powerful new tool. —Emily Elert
Critic reviews
"When I started reading this book, I thought Lynch's observations were rather hyperbolic. By the time I finished the book, I was stunned to realize that his points are not only rational but of urgent importance. Avoid reading this book at your peril." (Vint Cerf, Chief Internet Evangelist, Google Inc., also known as the "Father of the Internet")
What listeners say about The Neuro Revolution
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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Story
- Barbara
- 03-11-12
Interesting topic
Is there anything you would change about this book?
The author is very enthusiastic about how Functional Magnetic Resonance Imaging (FMRI) will create a new epoch in law, in business, and in medicine, but spends too much time explaining familiar ideas and concepts.
Were the concepts of this book easy to follow, or were they too technical?
The author made sure that his concept--one concept--was very easy to follow, at the expense of boring readers with knowledge of the subject gleaned from just magazines and newspapers, to say nothing of those readers who may have learned more.
Any additional comments?
This is the third or fourth book I've listened to in which the author claims to have known absolutely nothing about a subject before researching it intensely for the purpose of writing a book. One can learn a lot of fascinating things from the outside observer's point of view, but also be surprised at an author's missing some essential point or getting an important fact wrong. I felt uneasy as I listened to this author, because he draws gigantic conclusions based on little evidence and seems to start with even less than a literate person's understanding of different fields. I felt like he was an untrustworthy first person narrator.
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