
The NBA Story
How the Sports League Slam-Dunked Its Way into a Global Business Powerhouse (The Business Storybook Series)
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $17.09
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
Eric Mintzer
-
Jakob Lewis
-
By:
-
Rich Mintzer
About this listen
What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.
Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.
The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.
Through the story of the NBA, you’ll learn:
- How to keep a dream alive when it seems like no one wants to see it come true.
- How a company can find their way out of a financial crisis.
- How presentation is the secret sauce to the success of any show.
- And how a company can build a loyal fan base who will do anything to keep them on top.
Listeners also enjoyed...
-
Coach K
- The Rise and Reign of Mike Krzyzewski
- By: Ian O'Connor
- Narrated by: Kiff Vandenheuvel
- Length: 16 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mike Krzyzewski, known worldwide as “Coach K,” is a five-time national champion at Duke, the NCAA's all-time leader in victories with nearly 1,200, and the first man to lead Team USA to three Olympic basketball gold medals. Through unprecedented access to Krzyzewski’s best friends, closest advisers, fiercest adversaries, and generations of his players and assistants, three-time New York Times bestselling author Ian O’Connor takes you behind the Blue Devil curtain with a penetrating examination of the great, but flawed leader as he closes out his iconic career.
-
-
Jon “Shayer”?
- By Lawdevil on 03-02-22
By: Ian O'Connor
-
The Trump Tapes
- Bob Woodward's Twenty Interviews with President Donald Trump
- By: Bob Woodward
- Narrated by: Donald J. Trump, Bob Woodward
- Length: 11 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Trump Tapes explodes with the exclusive, inside story of Trump’s performance as president—in his own words as he is questioned, even interrogated by Woodward, on the president’s key responsibilities from managing foreign relations to crisis management of the coronavirus pandemic. This is the job Trump seeks again. How did he do the first time? This is the authentic answer, laying bare his repeated failures, obsessions, and grievances.
-
-
The Trump Tapes
- By Melvin on 10-27-22
By: Bob Woodward
-
Killing Jesus
- A History
- By: Bill O'Reilly, Martin Dugard
- Narrated by: Bill O'Reilly
- Length: 6 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Millions of people have thrilled to best-selling authors Bill O'Reilly and historian Martin Dugard's Killing Kennedy and Killing Lincoln, works of nonfiction that have changed the way we view history. Now the anchor of The O'Reilly Factor details the events leading up to the murder of the most influential man in history: Jesus of Nazareth. Nearly 2,000 years after this beloved and controversial young revolutionary was brutally killed by Roman soldiers, more than 2.2 billion human beings attempt to follow his teachings and believe he is God.
-
-
The Jesus story in context
- By Kimberly on 10-01-13
By: Bill O'Reilly, and others
-
Moneyball
- The Art of Winning an Unfair Game
- By: Michael Lewis
- Narrated by: Scott Brick
- Length: 10 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Moneyball reveals a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the giant offices of major league teams and the dugouts. But the real jackpot is a cache of numbers collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors.
-
-
Excellent Book, Outstanding Narration, Sloppy Edit
- By Dirk Turgid on 03-05-12
By: Michael Lewis
-
Unthinkable
- Trauma, Truth, and the Trials of American Democracy
- By: Jamie Raskin
- Narrated by: Jamie Raskin
- Length: 15 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this searing memoir, Congressman Jamie Raskin tells the story of the forty-five days at the start of 2021 that permanently changed his life—and his family’s—as he confronted the painful loss of his son to suicide, lived through the violent insurrection in our nation’s Capitol, and led the impeachment effort to hold President Trump accountable for inciting the political violence.
-
-
Must reading/listening for every American who has despaired of losing our democracy.
- By Shirley Anderson on 01-06-22
By: Jamie Raskin
-
Uphill
- A Memoir
- By: Jemele Hill
- Narrated by: Jemele Hill
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jemele Hill’s world came crashing down when she called President Trump a “white supremacist”; the White House wanted her fired from ESPN, and she was deluged with death threats. But Hill had faced tougher adversaries growing up in Detroit than a tweeting president. Beneath the exterior of one of the most recognizable journalists in America was a need—a calling—to break her family’s cycle of intergenerational trauma.
-
-
Story telling was so drab
- By Rosalind on 12-06-22
By: Jemele Hill
-
Coach K
- The Rise and Reign of Mike Krzyzewski
- By: Ian O'Connor
- Narrated by: Kiff Vandenheuvel
- Length: 16 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
Mike Krzyzewski, known worldwide as “Coach K,” is a five-time national champion at Duke, the NCAA's all-time leader in victories with nearly 1,200, and the first man to lead Team USA to three Olympic basketball gold medals. Through unprecedented access to Krzyzewski’s best friends, closest advisers, fiercest adversaries, and generations of his players and assistants, three-time New York Times bestselling author Ian O’Connor takes you behind the Blue Devil curtain with a penetrating examination of the great, but flawed leader as he closes out his iconic career.
-
-
Jon “Shayer”?
- By Lawdevil on 03-02-22
By: Ian O'Connor
-
The Trump Tapes
- Bob Woodward's Twenty Interviews with President Donald Trump
- By: Bob Woodward
- Narrated by: Donald J. Trump, Bob Woodward
- Length: 11 hrs and 29 mins
- Unabridged
-
Overall
-
Performance
-
Story
The Trump Tapes explodes with the exclusive, inside story of Trump’s performance as president—in his own words as he is questioned, even interrogated by Woodward, on the president’s key responsibilities from managing foreign relations to crisis management of the coronavirus pandemic. This is the job Trump seeks again. How did he do the first time? This is the authentic answer, laying bare his repeated failures, obsessions, and grievances.
-
-
The Trump Tapes
- By Melvin on 10-27-22
By: Bob Woodward
-
Killing Jesus
- A History
- By: Bill O'Reilly, Martin Dugard
- Narrated by: Bill O'Reilly
- Length: 6 hrs and 22 mins
- Unabridged
-
Overall
-
Performance
-
Story
Millions of people have thrilled to best-selling authors Bill O'Reilly and historian Martin Dugard's Killing Kennedy and Killing Lincoln, works of nonfiction that have changed the way we view history. Now the anchor of The O'Reilly Factor details the events leading up to the murder of the most influential man in history: Jesus of Nazareth. Nearly 2,000 years after this beloved and controversial young revolutionary was brutally killed by Roman soldiers, more than 2.2 billion human beings attempt to follow his teachings and believe he is God.
-
-
The Jesus story in context
- By Kimberly on 10-01-13
By: Bill O'Reilly, and others
-
Moneyball
- The Art of Winning an Unfair Game
- By: Michael Lewis
- Narrated by: Scott Brick
- Length: 10 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Moneyball reveals a quest for something as elusive as the Holy Grail, something that money apparently can't buy: the secret of success in baseball. The logical places to look would be the giant offices of major league teams and the dugouts. But the real jackpot is a cache of numbers collected over the years by a strange brotherhood of amateur baseball enthusiasts: software engineers, statisticians, Wall Street analysts, lawyers, and physics professors.
-
-
Excellent Book, Outstanding Narration, Sloppy Edit
- By Dirk Turgid on 03-05-12
By: Michael Lewis
-
Unthinkable
- Trauma, Truth, and the Trials of American Democracy
- By: Jamie Raskin
- Narrated by: Jamie Raskin
- Length: 15 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
In this searing memoir, Congressman Jamie Raskin tells the story of the forty-five days at the start of 2021 that permanently changed his life—and his family’s—as he confronted the painful loss of his son to suicide, lived through the violent insurrection in our nation’s Capitol, and led the impeachment effort to hold President Trump accountable for inciting the political violence.
-
-
Must reading/listening for every American who has despaired of losing our democracy.
- By Shirley Anderson on 01-06-22
By: Jamie Raskin
-
Uphill
- A Memoir
- By: Jemele Hill
- Narrated by: Jemele Hill
- Length: 9 hrs and 15 mins
- Unabridged
-
Overall
-
Performance
-
Story
Jemele Hill’s world came crashing down when she called President Trump a “white supremacist”; the White House wanted her fired from ESPN, and she was deluged with death threats. But Hill had faced tougher adversaries growing up in Detroit than a tweeting president. Beneath the exterior of one of the most recognizable journalists in America was a need—a calling—to break her family’s cycle of intergenerational trauma.
-
-
Story telling was so drab
- By Rosalind on 12-06-22
By: Jemele Hill
-
How to Win at the Sport of Business
- If I Can Do It, You Can Do It
- By: Mark Cuban
- Narrated by: Charles Constant
- Length: 2 hrs and 8 mins
- Unabridged
-
Overall
-
Performance
-
Story
Using the greatest material from his popular Blog Maverick, Cuban has collected and updated his postings on business and life to provide a catalog of insider knowledge on what it takes to become a thriving entrepreneur. He tells his own rags-to-riches story of how he went from selling powdered milk and sleeping on friends' couches to owning his own company and becoming a multibillion-dollar success story.
-
-
Short and precise.
- By Mariam on 04-27-15
By: Mark Cuban
-
Thank You for Your Servitude
- Donald Trump's Washington and the Price of Submission
- By: Mark Leibovich
- Narrated by: Joe Barrett
- Length: 8 hrs and 57 mins
- Unabridged
-
Overall
-
Performance
-
Story
From the author of the #1 New York Times bestseller This Town, the eyewitness account of how the GOP collaborated with Donald Trump to transform Washington’s “swamp” into a gold-plated hot tub—and a onetime party of rugged individualists into a sycophantic personality cult.
-
-
ALL the Stars!!!!!
- By Iread on 07-28-22
By: Mark Leibovich
-
Disloyal: A Memoir
- The True Story of the Former Personal Attorney to President Donald J. Trump
- By: Michael Cohen
- Narrated by: Robert Petkoff
- Length: 11 hrs and 50 mins
- Unabridged
-
Overall
-
Performance
-
Story
Once Donald Trump’s fiercest surrogate, closest confidant, and staunchest defender, Michael Cohen knows where the skeletons are buried. This is the most devastating business and political horror story of the century. As Trump’s lawyer and “fixer”, Cohen not only witnessed firsthand but was also an active participant in the inner workings of Trump’s business empire, political campaign, and presidential administration.
-
-
Amazing Story
- By Krish on 09-09-20
By: Michael Cohen
-
Revenge
- Meghan, Harry, and the War Between the Windsors
- By: Tom Bower
- Narrated by: Andrew Wincott
- Length: 16 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
After a childhood spent on Hollywood film sets, Meghan Markle fought hard for stardom. But even when she landed her breakthrough role on Suits, her dream of worldwide celebrity remained elusive until she met the man who would change her life—Prince Harry. Their whirlwind romance culminated with Meghan’s ultimate fairy tale ending: their 2018 wedding at Windsor Castle. Finally, the world was her stage. It seemed that the dizzying success of the wedding between the new Duke and Duchess of Sussex marked the beginning of a fresh era for the British Royal Family.
-
-
THE Truth, Not “HER Truth”
- By Trump16 on 09-05-22
By: Tom Bower
-
Game
- An Autobiography
- By: Grant Hill
- Narrated by: Grant Hill
- Length: 11 hrs and 43 mins
- Unabridged
-
Overall
-
Performance
-
Story
Grant Hill always had game. His choice of college was a subject of national interest, and his arrival at Duke University cemented the program’s arrival at the top. In his freshman year, he led the team to its first NCAA championship, and three championship appearances in four years. His Duke career produced some of the most iconic moments in college basketball history, and Coach K proved to be a lifelong mentor.
-
-
Ok
- By Dani Brown on 07-16-22
By: Grant Hill
-
Tiger Woods
- By: Jeff Benedict, Armen Keteyian
- Narrated by: Roger Casey
- Length: 15 hrs and 23 mins
- Unabridged
-
Overall
-
Performance
-
Story
In 2009, Tiger Woods was the most famous athlete on the planet, a transcendent star of almost unfathomable fame and fortune living what appeared to be the perfect life - married to a Swedish beauty and the father of two young children. Winner of 14 major golf championships and 79 PGA Tour events, Woods was the first billion-dollar athlete, earning more than $100 million a year in endorsements from the likes of Nike, Gillette, AT&T, and Gatorade. But it was all a carefully crafted illusion. As it turned out, Woods had been living a double life for years.
-
-
Schadenfreude For Non-Fans
- By Dubi on 02-16-19
By: Jeff Benedict, and others
-
Phil
- The Rip-Roaring (and Unauthorized!) Biography of Golf's Most Colorful Superstar
- By: Alan Shipnuck
- Narrated by: Alan Shipnuck
- Length: 9 hrs and 2 mins
- Unabridged
-
Overall
-
Performance
-
Story
Phil Mickelson is one of the most compelling figures in sports. For more than three decades he has been among the best golfers in the world, and his unmatched longevity was exemplified at the 2021 PGA Championship, when Mickelson, on the cusp of turning fifty-one, became the oldest player in history to win a major championship. In this raw, uncensored, and unauthorized biography, Alan Shipnuck captures a singular life defined by thrilling victories, crushing defeats, and countless controversies.
-
-
Not what I’d hoped for.
- By Chad Smed on 07-04-22
By: Alan Shipnuck
-
The Last Folk Hero
- The Life and Myth of Bo Jackson
- By: Jeff Pearlman
- Narrated by: JD Jackson
- Length: 22 hrs
- Unabridged
-
Overall
-
Performance
-
Story
From the mid-1980s into the early 1990s, the greatest athlete of all time streaked across American sports and popular culture. Stadiums struggled to contain him. Clocks failed to capture his speed. His strength was legendary. His power unmatched. Video game makers turned him into an invincible character—and they were dead-on. He climbed (and walked across) walls, splintered baseball bats over his knee, turned oncoming tacklers into ground meat.
-
-
If you are a sports fan and over 35 years old, you have to listen/read this. Awesome!
- By betty sammons on 06-29-23
By: Jeff Pearlman
-
Stephen Curry
- The Inspirational Story of a Basketball Superstar - Stephen Curry - The Legend
- By: Steve Peyton
- Narrated by: Michael Goodrick
- Length: 1 hr and 52 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn the secrets and skills of Stephen Curry! Are you inspired by sports heroes? Do you aspire to the grit and determination of professional athletes? Do you want to learn fascinating details about basketball legend Stephen Curry? If so, Stephen Curry: The Fascinating Story of a Basketball Superstar is the book for you! You’ll learn all about Stephen’s life and rise through the ranks. You’ll be thrilled by his record-breaking performances and motivated by his struggles to surpass injuries and reach new heights! Listen to this book right away!
-
-
What stood out is how successful Stephen Curry and Dell Curry were by just practicing and putting in the work, effort, and time.
- By VLO on 01-05-25
By: Steve Peyton
-
The History of NBA Basketball That Nobody Talks About for Kids
- With Unbelievable Inspiring Stories & Forgotten Stats
- By: William Lawson
- Narrated by: George Pettingell
- Length: 4 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
There are few places more exciting than the basketball court. Yet few kids realize just how exciting the whole story of the game really is. More than 210 million people follow the NBA league across its various social media platforms, making it the most popular sports league in the world. So why is it that no one really understands its history? If your kids aspire to be the next LeBron James, they’re already hungry for basketball knowledge.
-
-
educational and interesting
- By Dr. Hu on 07-27-23
By: William Lawson
-
The Real Madrid Way
- How Values Created the Most Successful Sports Team on the Planet
- By: Steven G. Mandis
- Narrated by: Charles Constant
- Length: 8 hrs and 54 mins
- Unabridged
-
Overall
-
Performance
-
Story
Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates.
-
-
awful
- By Jonathan Frye on 11-13-24
By: Steven G. Mandis
-
The Dynasty
- By: Jeff Benedict
- Narrated by: Todd Menesses
- Length: 25 hrs
- Unabridged
-
Overall
-
Performance
-
Story
How was the Patriots dynasty built? And how did it last for two decades? In The Dynasty, acclaimed journalist Jeff Benedict provides richly reported answers in a sweeping account based on exclusive interviews with more than 200 insiders - including team executives, coaches, players, players’ wives, team doctors, lawyers, and more - as well as never-before-seen recordings, documents, and electronic communications.
-
-
I could not put this down!
- By Mark on 12-29-20
By: Jeff Benedict
What listeners say about The NBA Story
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
-
Overall
-
Performance
-
Story
- Amro alfares
- 02-20-25
Very good book
Enjoyed the book a lot and the narrator was good as well which helped me to get more understanding of the history of the nba
Something went wrong. Please try again in a few minutes.
You voted on this review!
You reported this review!