
The Agile Brand Guide to Agile Marketing, Part 1
Fundamentals
Failed to add items
Add to Cart failed.
Add to Wish List failed.
Remove from wishlist failed.
Adding to library failed
Follow podcast failed
Unfollow podcast failed
$0.99/mo for the first 3 months

Buy for $6.95
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
-
Narrated by:
-
E. Kojo Andrews
-
By:
-
Greg Kihlstrom
About this listen
The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns that personalization demands. Agile marketing can help brands be more nimble and adaptive to both internal and external pressures. Doing this requires a combination of people and processes that utilize methods like Scrum and the related practices and roles associated with creating, managing, and completing work utilizing agile principles.
In this third book in the best-selling Agile Brand Guide series, agile marketing and concepts surrounding implementing Scrum as a marketing team are defined and demystified.
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström is now available in print and as an ebook.The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices, roles, and several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to agile, or have only a limited experience with it.
The book explores marketers’ need for increased performance of their efforts, all while working more collaboratively and cohesively as a team. Through a detailed overview of Scrum practices and roles, along with several examples of how to implement these methods in the real world, the book gives a detailed overview for marketers that are new to agile, or have only a limited experience with it.
The book also features a foreword by Jascha Kaykas-Wolff, President at Lytics and one of the architects of Sprint Zero, the organizing event where the Agile Marketing Manifesto was drafted.
©2023 The Agile Brand (P)2023 The Agile BrandListeners also enjoyed...
-
Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- By: Dan Ariely, Jeff Kreisler
- Narrated by: Simon Jones
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
-
-
This financial literacy book is different--and funny!
- By Susan K Donley on 11-09-17
By: Dan Ariely, and others
-
Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
- By: Nassim Nicholas Taleb
- Narrated by: Sean Pratt
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
-
-
Pass on this one and read The Black Swan
- By Wade T. Brooks on 06-25-12
-
Making Sense
- Conversations on Consciousness, Morality, and the Future of Humanity
- By: Sam Harris
- Narrated by: Sam Harris, David Chalmers, David Deutsch, and others
- Length: 22 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sam Harris—neuroscientist, philosopher, and bestselling author—has been exploring some of the most important questions about the human mind, society, and current events on his podcast, Making Sense. For Harris, honest conversation, no matter how difficult or controversial, represents the only path to moral and intellectual progress. This audiobook includes talks with Daniel Kahneman, Timothy Snyder, Nick Bostrom, and Glen Loury, on topics that range from the nature of consciousness and free will, to politics and extremism, to living ethically.
-
-
Audiobook review (just a podcast collection)
- By Amazon Customer on 12-21-20
By: Sam Harris
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
Lean Guide
- How Successful Entrepreneurs Improve Productivity, Quality and Profits Applying 3 Lean Methods: Six Sigma, Startup, Enterprise to Get Competitive Advantages and Continuous Innovations.
- By: Jack Lead
- Narrated by: Kenneth Elliott
- Length: 11 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you looking for a proven method that allows your company to achieve continuous improvement, maximize production, and excel in management and leadership? How is a winning startup born? How does it grow and innovate? If you want to start a startup, you need to identify a gap in the market and fill it effectively using time and resources, track and optimize data through market analysis to capture consumer demand, and above all, manage continuous innovation.
By: Jack Lead
-
Scrum
- What You Need to Know About This Agile Methodology for Project Management
- By: Robert McCarthy
- Narrated by: Sam Slydell
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Did you always want to be a great project manager, able to manage projects like a breeze, but you can’t figure out the best way to do it? This audiobook can change things for you.... You see, managing projects doesn't have to be difficult. Even if you have tried multiple project management methodologies, it is easier than you might imagine.
-
-
A great resource for my new job
- By Clifford M. Weidman on 04-12-20
By: Robert McCarthy
-
Dollars and Sense
- How We Misthink Money and How to Spend Smarter
- By: Dan Ariely, Jeff Kreisler
- Narrated by: Simon Jones
- Length: 9 hrs and 12 mins
- Unabridged
-
Overall
-
Performance
-
Story
Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits.
-
-
This financial literacy book is different--and funny!
- By Susan K Donley on 11-09-17
By: Dan Ariely, and others
-
Fooled by Randomness
- The Hidden Role of Chance in Life and in the Markets
- By: Nassim Nicholas Taleb
- Narrated by: Sean Pratt
- Length: 10 hrs and 3 mins
- Unabridged
-
Overall
-
Performance
-
Story
This audiobook is about luck, or more precisely, how we perceive and deal with luck in life and business. It is already a landmark work, and its title has entered our vocabulary. In its second edition, Fooled by Randomness is now a cornerstone for anyone interested in random outcomes.
-
-
Pass on this one and read The Black Swan
- By Wade T. Brooks on 06-25-12
-
Making Sense
- Conversations on Consciousness, Morality, and the Future of Humanity
- By: Sam Harris
- Narrated by: Sam Harris, David Chalmers, David Deutsch, and others
- Length: 22 hrs and 26 mins
- Unabridged
-
Overall
-
Performance
-
Story
Sam Harris—neuroscientist, philosopher, and bestselling author—has been exploring some of the most important questions about the human mind, society, and current events on his podcast, Making Sense. For Harris, honest conversation, no matter how difficult or controversial, represents the only path to moral and intellectual progress. This audiobook includes talks with Daniel Kahneman, Timothy Snyder, Nick Bostrom, and Glen Loury, on topics that range from the nature of consciousness and free will, to politics and extremism, to living ethically.
-
-
Audiobook review (just a podcast collection)
- By Amazon Customer on 12-21-20
By: Sam Harris
-
Made to Stick
- Why Some Ideas Survive and Others Die
- By: Chip Heath, Dan Heath
- Narrated by: Charles Kahlenberg
- Length: 8 hrs and 37 mins
- Unabridged
-
Overall
-
Performance
-
Story
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.
-
-
Even Better The Second Time
- By Jeremy Devens on 09-05-09
By: Chip Heath, and others
-
Lean Guide
- How Successful Entrepreneurs Improve Productivity, Quality and Profits Applying 3 Lean Methods: Six Sigma, Startup, Enterprise to Get Competitive Advantages and Continuous Innovations.
- By: Jack Lead
- Narrated by: Kenneth Elliott
- Length: 11 hrs and 13 mins
- Unabridged
-
Overall
-
Performance
-
Story
Are you looking for a proven method that allows your company to achieve continuous improvement, maximize production, and excel in management and leadership? How is a winning startup born? How does it grow and innovate? If you want to start a startup, you need to identify a gap in the market and fill it effectively using time and resources, track and optimize data through market analysis to capture consumer demand, and above all, manage continuous innovation.
By: Jack Lead
-
Scrum
- What You Need to Know About This Agile Methodology for Project Management
- By: Robert McCarthy
- Narrated by: Sam Slydell
- Length: 3 hrs and 47 mins
- Unabridged
-
Overall
-
Performance
-
Story
Did you always want to be a great project manager, able to manage projects like a breeze, but you can’t figure out the best way to do it? This audiobook can change things for you.... You see, managing projects doesn't have to be difficult. Even if you have tried multiple project management methodologies, it is easier than you might imagine.
-
-
A great resource for my new job
- By Clifford M. Weidman on 04-12-20
By: Robert McCarthy
-
Agile Project Management
- How to Master Scrum, Kanban and All Agile Tools to Optimize the Organization, Performance, Quality and Results. Includes Kaizen Guide to Grow Step by Step and Achieve Goals
- By: Jack Lead
- Narrated by: Kenneth Elliott
- Length: 11 hrs and 31 mins
- Unabridged
-
Overall
-
Performance
-
Story
Agile PM is a methodology to implement to get maximum business efficiency eliminating waste and reducing production costs. This is the most basic definition of agile. Scrum, in particular, is one of the most used agile frameworks. Initially, Scrum was born for software development projects, but it can now be applied also in innovative and more complex projects. Applying it, the work is completed and delivered in short cycles (called sprints) to keep the focus on development and continuous improvement of a product or service.
By: Jack Lead
-
Agile Project Management
- An Easy Step by Step Handbook to Learn Agile Project Management and Make Innovative Products
- By: Alex Moore
- Narrated by: Robert Plank
- Length: 3 hrs and 17 mins
- Unabridged
-
Overall
-
Performance
-
Story
Over the last decade and a half, agile project management has surged in popularity across the globe. Organizations of all types and sizes have leveraged agile with enviable results. Agile project management is a flexible, responsive, and powerful tool for a project manager's toolkit. As a project manager, you know that agile will deliver tremendous organizational benefits, but do you know enough about agile to reap the rewards?
By: Alex Moore
-
Scrum Mastery
- The Essential Guide to Scrum and Agile Project Management (Lean Guides with Scrum, Sprint, Kanban, DSDM, XP & Crystal)
- By: Greg Caldwell
- Narrated by: KC Wayman
- Length: 1 hr and 53 mins
- Unabridged
-
Overall
-
Performance
-
Story
Scrum is adaptive, efficient, agile, and simple. So, why are you struggling? Not all organizations that adopt the Scrum framework will have a smooth transition. Some may find themselves grappling with new concepts and new ways of doing things. The work process under Scrum is wildly different from the waterfall method, so even if Scrum is simple to understand, it can be difficult to master.
-
-
the right level of explanation of Scrum's core elements
- By Heather on 06-09-24
By: Greg Caldwell
-
Agile Project Management: How to Make Your Customers Happier While Saving Money, Time, and Effort
- By: James Edge
- Narrated by: Sam Slydell
- Length: 3 hrs and 18 mins
- Unabridged
-
Overall
-
Performance
-
Story
It's no secret that the Agile process is fast becoming the preferred way to manage projects, and in the year ahead, Agile is expected to become even more widely used. The goal with this audiobook is to change the way you and your company approach your customer's needs so you can deliver products to them faster and with more value, while also turning the process around internally to create a workplace for which people line up to work.
-
-
Written like a used car sales pitch
- By Jin on 10-30-18
By: James Edge
-
Agile for Beginners
- The Best Guide Ever on the Market to Learn Agile Step by Step
- By: Jym Lawrence
- Narrated by: Stephen Strader, The Voice Ranger
- Length: 3 hrs and 16 mins
- Unabridged
-
Overall
-
Performance
-
Story
With еvеrу раѕѕing day, mоrе аnd mоrе соmраniеѕ аrе turning towards the diffеrеnt methodologies оf Agile dеvеlорmеnt. This is hеlрing thе buѕinеѕѕ ѕесtоr tо bе mоrе rеѕроnѕivе tо the present day divеrѕе mаrkеt сhаngеѕ.
-
-
Interesting take on the subject
- By Give me good reading on 04-14-23
By: Jym Lawrence
-
Scrum Mastery
- Agile Leadership to Take Your Team’s Performance From Good to Great
- By: Jeff Cohn
- Narrated by: Curtis Wright
- Length: 3 hrs
- Unabridged
-
Overall
-
Performance
-
Story
Are you already working in scrum but stuck in a rut? o you know the basics of scrum but don’t feel like you can adequately support your team? Scope creep, team members showing up late, challenging stakeholders...sound familiar? Scrum Mastery goes beyond the basics of Scrum. You will learn how to become a skilled scrum master who is more than just a meeting facilitator, and how to lead your team to greatness. This book is for people and organizations who are serious about scrum, agile, and looking for more in-depth advice.
-
-
Quick listen!
- By Amelia Atkins on 06-11-19
By: Jeff Cohn
-
Lean Six Sigma & Agile Project Management: 2 Books in 1
- Discover the Best Agile and Lean Strategies for Managing, Developing and Elevating Your Startup or Business
- By: Donald Smith
- Narrated by: KC Wayman
- Length: 10 hrs and 27 mins
- Unabridged
-
Overall
-
Performance
-
Story
Discover the best agile and lean strategies for managing, developing and elevating your startup or business! A successful business has a solid system in place. This system deals with problems as they arise, minimizes wasted resources, and creates efficient working conditions in order to better cater to customers’ needs on time and within budget. Now, which business owner doesn’t want that?
-
-
Appreciate this audio-book.
- By Seth Huff on 05-29-20
By: Donald Smith
-
Lean Project Management
- This Book Includes: All You Need to Know About Six Sigma, Scrum, Agile Project Management, Kanban and Kaizen to Become a Master of the PMP World
- By: Eric Thompson
- Narrated by: Jason Belvill
- Length: 10 hrs and 32 mins
- Unabridged
-
Overall
-
Performance
-
Story
Having the right information is the key to success in every sector, especially in the project management sector (where you need the right instructions to get great results). And finally, you will have the opportunity to improve your knowledge and skills about it....For this reason, this guide was created to meet and provide everything you need to know about the project management industry and all the methods and strategies related to it.
-
-
Too broad and superficial
- By Moran Gilboa on 07-13-20
By: Eric Thompson
-
Project Management
- This Book Includes: Lean Guide + Agile Project Management. Practical Guide for Managing Projects, Productivity, Profits of Enterprises or Startups with Lean, Scrum, Agile. Bundle
- By: Jack Lead
- Narrated by: Kenneth Elliott
- Length: 22 hrs and 46 mins
- Unabridged
-
Overall
-
Performance
-
Story
Project Management - the complete audio guide that will change your way to do business! Includes two books: Lean Guide and Agile Project Management. If you want to start or restart your business, this audio guide is what you need!
-
-
Terrible!
- By E. Baldwin on 09-23-22
By: Jack Lead
-
Scrum for Beginner's
- The Best Guide Ever on the Market to Learn Scrum Step by Step
- By: Jym Lawrence
- Narrated by: Bill Franchuk
- Length: 3 hrs and 30 mins
- Unabridged
-
Overall
-
Performance
-
Story
Scrum is a simple рrоjесt mаnаgеmеnt framework fоr inсrеmеntаl product dеvеlорmеnt thаt hаѕ bесоmе wildlу рорulаr in the ѕоftwаrе development community today. Uѕuаllу раirеd with еnginееring рrасtiсеѕ frоm thе extreme prоgrаmming (XP) соmmunitу, Sсrum iѕ one exponent оf thе agile mоvеmеnt and represents a paradigmatic ѕhift frоm "wаtеrfаll", a trаditiоnаl рrоjесt management аррrоасh thаt, until rесеntlу, hаѕ dоminаtеd ѕоftwаrе dеvеlорmеnt.
-
-
It was ok
- By YG on 05-29-22
By: Jym Lawrence
-
Agile Project Management: The Complete Step-by-Step Beginner’s Guide to Agile Project Management & Software Development
- Lean Guides for Scrum, Kanban, Sprint, DSDM XP & Crystal, Book 1
- By: Jeffrey Ries
- Narrated by: Sam Slydell
- Length: 1 hr and 28 mins
- Unabridged
-
Overall
-
Performance
-
Story
Learn how to master Agile software development practices. This book teaches you how you can adopt Agile development practices into your organization the right way.
-
-
Good Intro to Agile Concepts and Processes
- By Keith Campbell on 01-11-19
By: Jeffrey Ries
-
Become an Agile Project Manager
- Beginner’s Guide to Mastering Agile Project Management with Scrum, Kanban, Scrumban, Lean, Six Sigma, and Extreme Programming
- By: Ready Set Agile
- Narrated by: Keith Lee O'Brian for HotGhost Productions
- Length: 3 hrs and 40 mins
- Unabridged
-
Overall
-
Performance
-
Story
Fortunately, you do not need any programming skills nor project management certifications to start your dream career now. You will just need the right guidance to learn the fundamentals of agile project management. I’ve provided everything you need to know in this audiobook for you to start now. Are you ready and set to become Agile?
-
-
A great resource for an inexperienced manager
- By Marcella on 11-21-20
By: Ready Set Agile