Its messaging can seem cryptic, even nonsensical, yet for tens of thousands of people, it explains everything: What is QAnon, where did it come from, and is the Capitol insurgency a sign of where it’s going next? Mike Rothschild, a journalist specializing in conspiracy theories, has been collecting their stories for years, and through interviews with QAnon converts, apostates, and victims, as well as psychologists, sociologists, and academics, he is uniquely equipped to explain the movement and its followers.

Michael Shermer presents an overarching review of conspiracy theories—who believes them and why, which ones are real, and what we should do about them. Trust in conspiracy theories, he writes, cuts across gender, age, race, income, education level, occupational status—and even political affiliation. One reason that people believe these conspiracies, Shermer argues, is that enough of them are real that we should be constructively conspiratorial. But Shermer reveals that other factors are also in play: anxiety and a sense of loss of control, as well as certain personality traits.

American society has always been fertile ground for conspiracy theories, but with the election of Donald Trump, previously outlandish ideas suddenly attained legitimacy. Trump himself is a conspiracy enthusiast: from his claim that global warming is a Chinese hoax to the accusations of “fake news”, he has fanned the flames of suspicion. But it was not by the power of one man alone that these ideas gained new power. Republic of Lies looks beyond the caricatures of conspiracy theorists to explain their tenacity.

What if you woke up one morning and found you’d acquired another self—a double who was almost you and yet not you at all? What if that double shared many of your preoccupations but, in a twisted, upside-down way, furthered the very causes you’d devoted your life to fighting against? Not long ago, the celebrated activist and public intellectual Naomi Klein had just such an experience—she was confronted with a doppelganger whose views she found abhorrent but whose name and public persona were sufficiently similar to her own that many people got confused about who was who.

In an age riven by "fake news," "alternative facts," and disputes over the validity of everything from climate change to the size of inauguration crowds, the authors argue that social factors, not individual psychology, are what's essential to understanding the persistence of false belief and that we must know how those social forces work in order to fight misinformation effectively.

UFO abductions, television psychics, paranormal phenomena, skeptics and believers alike, find themselves debating truths and lies in the strange web of pseudoscience and the occult. Now, director of the Skeptics Society Michael Shermer explores the very human reasons why we find other worldly phenomena, conspiracy theories, and cults so appealing.

The definitive book on QAnon from the reporter knows them best; Will Sommer explains what it is, how it has gained a mainstream following among Republican lawmakers and ordinary citizens, the threat it poses to democracy, and how we can reach those who have embraced the conspiracy and are disseminating its lies.

There is now no doubt that not only is Waiting for Godot the outstanding play of the 20th century, but it is also Samuel Beckett's masterpiece. Yet it is both a popular text to be studied at school and an enigma. The scene is a country road. There is a solitary tree. It is evening. Two tramp-like figures, Vladimir and Estragon, exchange words. Pull off boots. Munch a root vegetable. Two other curious characters enter. And a boy. Time passes. It is all strange yet familiar.

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits.

In an eye-opening tour of the unconscious, as contemporary psychological science has redefined it, Timothy D. Wilson introduces us to a hidden mental world of judgments, feelings, and motives that introspection may never show us. This is not your psychoanalyst's unconscious. The adaptive unconscious that empirical psychology has revealed, and that Wilson describes, is much more than a repository of primative drives and conflict-ridden memories.

How can we make intelligent decisions about our increasingly technology-driven lives if we don’t understand the difference between the myths of pseudoscience and the testable hypotheses of science? Pulitzer Prize-winning author and distinguished astronomer Carl Sagan argues that scientific thinking is critical not only to the pursuit of truth but to the very well-being of our democratic institutions.

Misinformation, disinformation, and fake news abound, and it’s increasingly difficult to know what’s true. We are fairly well equipped to spot the sort of old-school bullshit that is based in fancy rhetoric and weasel words, but most of us don’t feel qualified to challenge the avalanche of new-school bullshit presented in the language of math, science, or statistics. In Calling Bullshit, Professors Carl Bergstrom and Jevin West give us a set of powerful tools to cut through the most intimidating data.

Conspiracy theories are killing us. Once confined to the fringes of society, this worldview now has adherents numbering in the millions - extending right into the White House. This disturbing look at this alt-right threat to our democratic institutions offers guidance for counteracting the personal toll this destructive mindset can have on relationships and families. Author David Neiwert examines the growing appeal of conspiracy theories and the kind of personalities that are attracted to such paranoid, sociopathic messages.

Since 2015, there has been a spectacular boom in a centuries-old delusion: that the earth is flat. More and more people believe that we all live on a pancake-shaped planet, capped by a solid dome and ringed by an impossible wall of ice. How? Why? In Off the Edge, journalist Kelly Weill draws a direct line from today’s conspiratorial moment, brimming not just with Flat Earthers but also anti-vaxxers and QAnon followers, back to the early days of Flat Earth theory in the 1830s.

If there is one belief that has united the left and the right, psychologists and philosophers, ancient thinkers and modern ones, it is the tacit assumption that humans are bad. It's a notion that drives newspaper headlines and guides the laws that shape our lives. From Machiavelli to Hobbes, Freud to Pinker, the roots of this belief have sunk deep into Western thought. Human beings, we're taught, are by nature selfish and governed primarily by self-interest.