
Subscription Marketing
Strategies for Nurturing Customers in a World of Churn
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Narrated by:
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Anne Janzer
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By:
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Anne Janzer
About this listen
You may not have noticed, but the world around you is switching to subscriptions.
Have you changed your marketing practices to thrive in this new economy?
Subscribers expect different things from businesses than transactional customers. It's up to you to deliver.
This audiobook is a practical guide for marketers, start-up executives, customer success management professionals, and executives of businesses adopting or transitioning to a subscription-based model. This completely revised, expanded edition includes:
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- A new chapter on the risks and challenges of subscription marketing
Subscription Marketing is one of the best marketing strategy audiobooks of all time, according to BookAuthority. Find out why.
©2017 Anne Janzer (P)2017 Anne JanzerListeners also enjoyed...
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My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
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Great quick read
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Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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Overall
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Performance
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My name is Robert Skrob, I help membership and subscriptions grow by stopping members from quitting. I do that by getting more of your members to the Retention Point faster. You know those members who love you, buy everything you offer and tell all their friends about you? Those members have made it to the Retention Point. And, when you do what I show you how to do in the book, you’ll get MORE of your members to the Retention Point so you can keep them longer and your recurring revenue will grow.
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Great quick read
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Overall
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Performance
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Story
Subscription companies are growing nine times faster than the S&P 500. Why? Because unlike product companies, subscription companies know their customers. A happy subscriber base is the ultimate economic moat. Today's consumers prefer the advantages of access over the hassles of maintenance. Simply put, the world is shifting from products to services. As the CEO of the world's largest subscription management platform, Tien Tzuo has helped hundreds of companies transition from relying on individual sales to building customer-centric, recurring-revenue businesses.
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Delivers on 1/2 of its Subtitle
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Overall
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Performance
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The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret--no matter what industry you're in--is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before.
-
-
Can be applied to almost any business
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By: John Warrillow
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The Forever Transaction
- How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
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Overall
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Overall
-
Performance
-
Story
This audiobook contains the playbooks that took me from sleeping on my gym floor to owning a portfolio of companies that generate $200,000,000 per year in under a decade. Wanna know the biggest difference between those two time periods? How many leads I was getting.
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What listeners say about Subscription Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- M. Sturdevant
- 12-04-17
Revealing the Subscribed Economy
What made the experience of listening to Subscription Marketing the most enjoyable?
Finally I have a clearer understanding of an almost invisible method of doing business, subscriptions. But this book goes beyond subscriptions and lays out a method of giving real value to the customer while maintaining an enduring relationship and avoid churn.
My next step will be to purchase printed a printed copy to highlight essential parts and write lots of notes in the margins. Well done!
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1 person found this helpful
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Overall
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Performance
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- AdaManda
- 12-30-19
Poor Recording Quality, but a decent overview.
This audio is a decent overview on the history of subscription models.
But the title suggests we are going to learn about marketing, and the author
does not dwell on that very much. Most of the book reviews what other big name companies
have done to switch from old revenue models to subscription marketing,... so if you haven't listened
to any other books on this subject, then you may find some interesting stories.
As far as the subtitle "Strategies for nurturing customers in a world of churn", the author gives a few points,
but they are forgettable. For example, the author says multiple times "Don't be Creepy" and tells you that
even if you have the data, don't creep your customers out by suggesting things for them based on their habits.
But honestly, that's really the only one of the strategies that stuck out, and it's average at best.
The main reason overall that I did not enjoy this audio is that the Quality of the recording is pretty bad.
You can hear the feedback hiss when the recorder is turned on / off. The author also just seems to read the
text and not put much emotion / passion into the reading. Would of been better with a hired Narrator and
recorded in a professional studio. Can only recommend if you get it in a daily deal or another inexpensive sale.
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1 person found this helpful
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Overall
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Performance
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- Pamela
- 11-04-18
Thought-provoking ideas for any marketer
Warning: If you're not offering your products or services on a subscription basis, this book will make you want to start.
It's chock-full of thoughtful ideas for both creating valuable subscription offerings and keeping your subscribers happy and on board once they sign up.
Beautifully narrated by the author: a great listen!
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2 people found this helpful
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- Pierre Chamberland
- 03-10-18
thoughtful advice for subscription businesses
well read by author herself. covers much more than traditional marketing. fast, enjoyable read. good resources on author site.
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1 person found this helpful
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- Justin D
- 11-01-19
Please improve your sound quality.
Hissing noise in the audio makes it very hard to pay attention to the content.
High quality audio is ubiquitous on audible.
The few titles that have missed the mark on this are at a strong disadvantage to their competitors.
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