Henrietta Lovell is on a mission to revolutionize the way we drink tea by replacing industrially produced teabags with the highest quality tea leaves. Infused invites us to discover these remarkable places, introducing us to the individual growers and household-name chefs Lovell has met along the way - and reveals the true pleasures of tea. The result is a delicious infusion of travel writing, memoir, and recipes, all written with Lovell's unique charm and wit.

As a teenager, Steve Schwartz lived in 24/7 survival mode, going hungry whenever he couldn’t find enough work to pay for a school lunch. His mother’s death launched him on a journey to the far reaches of the world, where he discovered a passion for the ancient, calming rituals of tea. Join Steve, the founder of Art of Tea, as he reveals the surprising true story behind its international success. Learn how he grew a tiny tea concept into partnerships with brands like Wolfgang Puck and Vera Wang, all through the timeless ritual of tea itself.

No matter where you are in life, starting a vending machine business with low startup costs and great profit potential can be one of the best decisions you ever make. In fact, according to Grand View Research, the vending machine industry is worth over $15.9 billion a year in the United States alone, and is projected to grow significantly in the coming years.

Playing to Win, a noted Wall Street Journal and Washington Post best seller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009). The book shows leaders in any type of organization how to guide everyday actions with larger strategic goals built around the clear, essential elements that determine business successwhere to play and how to win.

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

You know your product is awesome, but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition, or trying to attract the widest customer base. So, what is it? April Dunford, positioning guru and tech executive, will enlighten you.

Forget Starbucks - there's an entire world of coffee waiting to be discovered. Around two billion cups of coffee are consumed across the world every day. Second only to crude oil, it’s the world’s largest traded commodity. The origin of coffee is shrouded in legend, and no one knows for sure exactly how it was discovered (although its discovery is largely attributed to a herd of energetic Ethiopian goats in AD 850). It’s little wonder, then, that coffee is so steeped in culture, with a rich history and a complex social and cultural narrative.

Many people feel like they know everything there is about coffee because they have a cup on their way to work every day. But did you know there’s a lot more behind every sip than just a pick-me-up for your daily commute? Roasting, Brewing, and More offers a thorough exploration into the incredible, amazing, and sometimes controversial world of coffee. This handy book includes the keys to identifying the right grind for every style of coffee, recognizing and discovering favorite roasts, learning new brewing techniques, and much more.

In this book, I explain how to make soap and give you a few simple recipes too. But I hope that is not why you bought this book. My goal is to explain how to create great natural and organic soaps and not just make soaps. There is a difference. You will get to see that difference when you understand each of the ingredients and how they interact and react with each other. You will not have a great business if you are just making carbon copies of a few soaps of other people which your customers can go buy from any local stores.

This audiobook provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Let’s say you’ve got a dream. A big dream. A huge dream. You want to open a coffee shop. Let me guess - your friends and family have told you it’s a risky idea. At least a hundred people have told you “you don’t know what you’re doing”. And that’s probably true!

Coffee has never been better, or more interesting, than it is today. Coffee producers have access to more varieties and techniques than ever before, and we, as consumers, can share in that expertise to make sure the coffee we drink is the best we can find. Champion barista and coffee expert James Hoffmann examines these key factors, looking at varieties of coffee, the influence of terroir, how it is harvested and processed, the roasting methods used, through to the way in which the beans are brewed.

The world of premium quality tea is every bit as complex and fascinating as wine, and 19 Lessons On Tea is the ultimate guide to everything you need to know about this healthy and flavorful daily indulgence.

This is an easy-to-follow and comprehensive guide to start and run a retail cannabis business. Despite how it looks, a cannabis business can fail. Landlords can reject your proposal outright or never return your calls. Some people don’t want anything to do with weed. The retail cannabis business is in tricky waters, and it can feel frustrating at the start. Whether you are a newcomer or a would-be business owner, the Retail Cannabis Handbook offers a step-by-step guide to opening and appreciating the retail side of the marijuana business.

It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.