
Software as a Science
Unlock Limitless Recurring Revenue Without Losing Control
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Narrated by:
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Matt Verlaque
About this listen
Every SaaS company on earth is careening towards its next revenue plateau. It’s called a Growth Ceiling—a moment in time where growth stops, and you’re losing just as many customers as you’re bringing in. It’s not an opinion—it’s just how recurring revenue businesses work.
The good news? Growth Ceilings are preventable—as long as you know how to predict them and apply the right Revenue Growth Strategies to keep them at arm’s length before they cripple your company.
In Software as a Science, Dan, Matt, Johnny, and Marcel will show you the exact playbooks they’ve installed in thousands of businesses inside of SaaS Academy—the biggest coaching program for B2B SaaS founders in the world. There are only three levers you can pull in order to smash a Growth Ceiling—and this book will teach you exactly how to pull them, and in what order.
You’ll learn:
- Exactly how to calculate your next Growth Ceiling so you can predict revenue plateaus
- The right way to choose and scale marketing channels and use them to drive as much demand as possible through Demand Generation Techniques
- Our Rocket Demo Builder framework that’s generated over $1B of software sales over the past decade, based on proven Software Sales Frameworks
- The secret to activating your customers, turning them into raving fans, and helping them market your product (for free) with our Customer Activation Secrets
- A set of Effective Pricing Playbooks you can use to solve your pricing problems forever—without losing all of your customers
Software as a Science is the definitive guide to engineering growth in a recurring revenue business—in the simplest way possible.
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The best and only book on positioning
- By Geordie on 05-02-20
By: April Dunford
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Product-Led Growth
- How to Build a Product That Sells Itself
- By: Wes Bush
- Narrated by: Derek Dysart
- Length: 4 hrs and 23 mins
- Unabridged
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Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.
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A must read!
- By marianella on 12-01-20
By: Wes Bush
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital
- By: Joseph Anderson
- Narrated by: Trevor O'Hare
- Length: 4 hrs and 25 mins
- Unabridged
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The $20 SaaS Company: From Zero to Seven Figures Without Venture Capital describes the story of a young entrepreneur who built a $20 investment into a multi-million dollar software company. With no investors, role models, high-tech equipment, or marketing team, the audiobook tells you how to beat venture capital based companies at their game. This audiobook contains the secret strategies to running a profitable SaaS company, describing the tactics to get the word out about your product for free.
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Excellent for business owners
- By Dora Farkas PhD on 08-13-21
By: Joseph Anderson
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The Pricing Roadmap
- How to Design B2B SAAS Pricing Models That Your Customers Will Love
- By: Ulrik Lehrskov-Schmidt
- Narrated by: Ulrik Lehrskov-Schmidt
- Length: 6 hrs and 29 mins
- Unabridged
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business—whether you’re a startup, prerevenue venture, or an established market leader.
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The data was hidden too deep
- By Just No on 11-04-24
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The Startup Owner's Manual
- The Step-by-Step Guide for Building a Great Company
- By: Steve Blank, Bob Dorf
- Narrated by: Matthew Boston
- Length: 12 hrs and 59 mins
- Unabridged
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More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.
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Nothing to learn from this book
- By Thomas D. Kehoe on 02-23-22
By: Steve Blank, and others
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The Instant AI Agency
- How to Cash 6 & 7 Figure Checks in the New Digital Gold Rush Without Being a Tech Nerd
- By: Dan Wardrope
- Narrated by: Om Beacom-Halliday
- Length: 3 hrs and 7 mins
- Unabridged
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If you're looking to start, scale, or grow a digital business where clients act like your boss, and you see more of your office chair than your family... There are plenty of other agency models that will help you do that. If you want a business where clients are your partners and you're only needed for a few hours a day because AI does all the delivery for you...The Instant AI Agency is worth your attention. Whilst most people help businesses make more sales by adding more complexity, more staff members and more expensive overheads - We do the opposite.
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Zero value all fluff
- By Michael on 04-17-25
By: Dan Wardrope
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Sales Pitch
- How to Craft a Story to Stand Out and Win
- By: April Dunford
- Narrated by: April Dunford
- Length: 2 hrs and 57 mins
- Unabridged
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World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
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Thought provoking addition to a great book.
- By TohirT on 05-24-24
By: April Dunford
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Deploy Empathy
- A Practical Guide to Interviewing Customers
- By: Michele Hansen
- Narrated by: Michele Hansen
- Length: 7 hrs and 9 mins
- Unabridged
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Deploy Empathy will help you learn the skill of interviewing your customers—learning to truly listen to them—so that you can pull out their hidden needs, desires, and processes. Empathy is a skill that anyone can learn. Armed with the tactics you’ll learn in this book and the toolbox of scripts and phrases, you'll be able to sell more of your existing product, build the right features that will delight your customers, and stop churn in its tracks. By the end of this book, you’ll be able to interview customers and potential customers with confidence.
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Good book but bad format
- By Steve on 01-19-24
By: Michele Hansen
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The Entrepreneur’s Guide to Keeping Your Sh*t Together
- How to Run Your Business Without Letting It Run You
- By: Sherry Walling PhD, Rob Walling
- Narrated by: Sherry Walling
- Length: 5 hrs and 54 mins
- Unabridged
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You run a business. And running a business is hard. The burden of responsibility, the weight of stress, and the loneliness of running your business are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running, and growing a business infiltrate most aspects of your life. Over and over, we've watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We've also experienced it firsthand as we've launched and grown our own businesses.
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A++ 10/10
- By David Colgan on 07-17-18
By: Sherry Walling PhD, and others
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12 Months to $1 Million
- How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
- By: Ryan Daniel Moran
- Narrated by: Ryan Daniel Moran
- Length: 7 hrs and 38 mins
- Unabridged
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By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.
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Good, but a Little Misleading
- By Chris Love on 11-28-20
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How to: $10M
- Sell Your Knowledge and Make Millions
- By: William Brown
- Narrated by: William Brown
- Length: 7 hrs and 23 mins
- Unabridged
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Are you ready to make $10M? All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this audiobook. For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success–all you have to do is follow the steps.
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Would Have Been 5 Stars If..
- By Amazon Customer on 04-17-25
By: William Brown
What listeners say about Software as a Science
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- Garrett Phelps
- 02-12-25
Amazing!!
The simple to use and understand frameworks in this book are invaluable if your in SAAS.
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- Brent D Brookbush
- 11-20-24
One of the best books I have read!
One of the best books I have read about membership based business growth. Definitely will have my staff read this!
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- Beth Baden
- 01-06-25
Biz owners - Read this once a year
I’ve built 4 companies so far with one exit. If I had this road map from the beginning… it’s a little painful to think about how much further along I would be.
save yourself that pain. Finish this book before the end of the week.
Then revisit the relevant section to your business once a quarter.
I’ll be referencing this book once a quarter at a minimum. I don’t need anything else.
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- david brennan
- 10-28-24
Two chapters in and unlocked our new plan
This book will help you see your business in a totally different way.
100% you have to listen to this book
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- zackoates
- 02-07-25
Not “Shelf Help”
The book ends with Dan talking about this concept of “shelf help.” If you want to read a book and feel good about your business, not the book first you. If you want your business to actually improve and ready to implement incredible ideas, dive in! Awesome book. Got it for my entire team.
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- Chris
- 12-01-24
Little value
There is little to gain from this book. Maybe because I’ve founded a few companies, but the concepts could be written in one short blog post. And even then it wouldn’t be very good. Disappointing because I was really excited to read this. I was expecting it to be more like “how brands grow”, but with a software angle.
Let me summarize it for you: add customers, activate customers, retain customers, expand customers. Then through an unclear, conversational approach - they tell you random stories that are barely related to the topic.
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