
Sell the Way You Buy
A Modern Approach to Sales that Actually Works (Even on You!)
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Narrated by:
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David Priemer
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By:
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David Priemer
About this listen
When was the last time you enjoyed talking to a salesperson?
While a Vice President at Salesforce, David Priemer had an epiphany: The very sales tactics his team was using were not working on him. While the company — and his entire profession — was acting with more than enough gusto, they lacked emotional awareness and empathy. Put simply: They were not selling the way they buy.
The truth is that, as buyers, we’re not often aware of the pathways and mechanisms by which we make purchasing decisions, and customers aren’t always sure about what they want or need. In Sell the Way You Buy, Priemer reveals scientifically supported methods of understanding your customer, identifying their needs, and moving them toward the right solution, all while avoiding the behaviors that make the average person dislike salespeople. Sell the Way You Buy is about much more than putting yourself in the customer’s shoes. It’s about learning how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers in a human way that truly connects. In short: to sell the way you buy.
©2020 David Priemer (P)2020 David PriemerListeners also enjoyed...
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Overall
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Performance
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Story
The most widely used metaphors in sales are those related to sports, battle, or games. The challenge with this mindset is it requires that one person wins and the other loses. Instead of falling victim to a win-lose approach, what if you shared a common goal with your potential client? How might things change if the client felt that you were more committed to their success than making the sale?
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In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you'll learn how to defend yourself against unethical influence attempts.
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Use the Audible Speed Feature!
- By Sand on 05-30-21
What listeners say about Sell the Way You Buy
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Amazon Customer
- 06-04-23
Excellent book! STRONGLY RECOMMEND!!
I’ve taken copious notes to apply in my investment firm. This book is written in a manner that encourages you to question, correct, and reconnect to the underlying principles of influence in selling situations.
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- Anonymous User
- 07-02-21
17 years in Sales
What David mentions here is applicable in my day to day work. The reluctance to even initiate a conversation and how to go about having meaningful convos is key here.
Made a lot of notes and will be starting to apply these techniques immediately
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- Larry Wayne Sutton
- 03-31-23
Great book
Really a great book on the psychology of selling in a world of distrust and fear
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- EJ
- 11-12-24
Great modern approach to sales
As a lifelong “old school” sales guy who has never stopped trying to learn new tricks and skills, I found this book illuminating. Some really good nuggets.
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- JOSE P VILLASEÑOR D ANDA
- 05-26-22
The whole book is a sales pitch.
The whole book sounds like a sales pitch the author is preaching against. A waste of time.
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