
Sell Without Selling Out
A Guide to Success on Your Own Terms
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Narrated by:
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Andy Paul
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By:
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Andy Paul
About this listen
Forget everything you learned about selling.
Persuasion is not a sales skill - it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want?
In Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications, and pricing, which your buyers can get from the internet. What they seek (and deserve) can only come from you: the human seller.
If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book.
#DeathToSalesy
PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
©2022 Andy Paul (P)2022 Andy PaulListeners also enjoyed...
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A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out 12 steps - in the form of proclamations - that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The 12 proclamations were written to inspire owners of independent creative businesses to rethink how their services are bought and sold.
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Performance
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The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Your competitors may be tough, but with the strategies you'll discover in this audiobook, you'll soon be eating their lunch.
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painful listen
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Critic reviews
"Brilliant, funny, painfully true, pointed, and powerful. I could not put it down. Sell Without Selling Out is an instant classic. Andy Paul outlines exactly why top sales pros are successful year after year, and how they do it with high integrity while being true to themselves. Want to guarantee your future sales success as an engaged, caring, empathetic, and trustworthy seller who is focused on the customer outcome? Read and implement Andy’s wisdom." (Mike Weinberg, best-selling author of New Sales. Simplified. and Sales Management. Simplified)
"With Sell Without Selling Out, Andy Paul has written the new How to Win Friends and Influence People. This book is filled with rock-solid advice and tips on how you can achieve your goals by becoming a human-centered salesperson." (Jill Konrath, best-selling author of SNAP Selling and More Sales, Less Time)
"I've been waiting for a book that puts curiosity and humanity at the heart of the sales process. At last, here it is." (Michael Bungay Stanier, best-selling author of The Coaching Habit)
What listeners say about Sell Without Selling Out
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- Anonymous User
- 03-15-22
not the same old
changed some of my viewpoints, specifically on assessments, small talk and what the ideal salesperson should be like
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1 person found this helpful
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- Mike
- 02-23-22
A great listen & read
Andy nails it with this book. It’s the book I wish I would have read when I first entered this profession.
Thanks Andy.
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- Michael Guerra
- 02-27-22
Great listen 🎧 For Enterprise selling
I liked how Andy laid out the process he’s follows to sell in vs selling out.
He gives relevant examples to each principle.
If you are new to sales or have been in sales for years, you will find value.
I will listen to this again and again.
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- Casey Angst
- 05-04-22
Solid Gold For Anyone Serious About Helping Others
This simplifies everything about what is important in sales at its core and in my perspective, life. Be generous, be kind, be curious, be humble, be disciplined, and help make an impact on the world.
This shared real ways to stick out from the crowd that are actionable and realistic to execute.
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1 person found this helpful
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- Valuable Consumer
- 03-08-22
Andy Paul is a great advocate for SaaS sellers!
This book is great! I have the ebook as well but enjoy listening to Andy's voice so decided to buy the audiobook.
He equates Sales to being more of a Trusted Advisor/Consultant. It's important not to be too "salesy" but to understand our buyer and their needs.
I highly recommend this book to anyone that is new to Sales, in particular SaaS and people in the BDR/SDR/AE function.
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- Amazon Customer
- 05-15-22
A departure from most sales books
Most sales books fail to recognize the importance of deep connection with the buyer. These books focus solely on techniques to get the buyer to agree, which leads to a lack of trust, and poor relationships. This book, doubles down on the importance of understanding the point of view of the buyer while emphasizing the relationship being built.
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- Brick8511
- 02-02-24
Great insights!
The 4 pillars are incredibly useful tools for every salesperson, this is a very helpful book!
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- Eric
- 02-28-22
Refreshing and Encouraging.
Refreshing read. About being more not just doing more. Spend more time listening and less time over thinking. I walked away with some really great actions.
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- max racey
- 08-26-24
Diaries of a living legend
I don’t fan girl often over a sales teacher and their methods.
Whether you are new to sales or a seasoned vet who has seen some things this book is worth the read or listen, multiple times…
The first 8-10 minutes of chapter 10 would be arguably one of the greatest Ted talks on sales ever given.
Sometimes while listening to sales books you have an ahah moment, like this dude gets it.
I felt that way throughout this man’s thought process.
Listen to his podcasts, follow him on LinkedIn…
This, this is the way.
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- Philip Price
- 03-13-25
The one thing
Finding the one thing the client wants wants and design a way to give it to them.
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