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Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Profit First

By: Mike Michalowicz
Narrated by: Mike Michalowicz
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About this listen

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, listeners will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

* This audiobook edition includes exclusive updated commentary by the author.

©2017 Mike Michalowicz (P)2023 Penguin Audio
Business Development & Entrepreneurship Entrepreneurship Small Business Business Inspiring
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Critic reviews

“Quit being a slave to your own business and start making some serious money. Follow Mike’s counter-intuitive advice and put profits first.” —VERNE HARNISH, author of Scaling Up

Profit First is a brilliant smack-upside-the-head revelation for entrepreneurs. Most small businesses look pretty good on the outside, yet actually struggle to stay afloat. With fascinating stories and wit, Michalowicz shows how to remove your nose from the grindstone, climb out of the quicksand, and build a business that loves you back.” —SALLY HOGSHEAD, author of Fascinate

"Profit First completely transformed how I handle business banking. I hadn't even finished the book before immediately putting a four-account distribution system in place for new income: operating expenses, owner expenses, taxes and profit. Mike's system moved me from break-even to profitable within a month. This book is a must-read for businesses large and small." —JENNY BLAKE, author of Pivot

What listeners say about Profit First

Highly rated for:

Simple Profit System Helpful Business Advice Motivational Entrepreneurial Guidance Practical Financial Strategies
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So good.

This is a fantastic book. Second time I’ve read it. I was foolish enough not to implement it fully the first time. Don’t be foolish like me, implement it right away! The info is gold, the writing is awesome, and the profit potential real.

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I never thought of doing profit first. It makes total sense to me now.

Awesome book. The concept of profit first changed my business and my life to better. I understood that it's possible to take the profit first and everything else will fall in place.

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A Great Way To Run a Biz

I’m a huge fan of Mike M and this was the first book I read of his. I’ve since read all of them and love all of his books! Highly recommend!

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If you are starting a business read this first!!!!

10/10 such a great business finance book will be following profit first from the jump.

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Life changing Book!

MUST read for every entrepreneur! I love the method of profit first because we don’t have to change our human nature. AND IT WORKS.

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Business Must Profit

Michalowicz provides a detailed book on how to prioritize profits in your business. I found these to be helpful though could be too complicated for a small business owner. I look forward to implementing some of these ideas. Check it out!

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Profit minded

wonderful news for business that is struggling to keep up with expenses and stress. Now I can be immediately profitable. Thank you for helping me

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This is going to change the game

As a small business owner I have struggled managing the business it’s self and the funds that come in. This book and method is going to change the game for me.

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Engaging

I believe the content and focus of this book is going to be a game changer. I'm a conservative saver by default and this has opened my eyes to better manage and use my revenue is a way that is more profitable while still being fiscally responsible.

The author Mike also was fun to listen to as well.

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Absolutely amazing!

I feel as if this should be implemented in core curriculum across all educational platforms nationwide. I couldn’t put it down, and can’t (and didn’t) wait to put this in practice. Total game…LIFE changer!

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