
Ponderings of a PPC Professional
Revised & Expanded
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Narrated by:
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Virtual Voice
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By:
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Kirk Williams

This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
As with his first edition, Kirk focuses this book on asking questions about the philosophy that undergirds Pay-Per-Click (PPC) marketing in Google Ads and Microsoft Ads, while leaving many questions to be answered by the reader.
If you are looking for a tactical book about Google Ads that will be outdated next year due to changing Google policies and best practices, then this is not that book! If you are looking for a book to help you think more deeply about Google Ads so you become a better overall marketer, then grab a copy now!
In this book, you can expect to dig into the following crucial topics for any digital marketer to consider:
- The Paid Search Keyword, It's future and evolution
- Should you bid on your own brand in Google?
- 11 reasons your Conversion Rate dropped
- Is the marketing funnel still applicable today? (Spoiler: yes! and here's why)
- How to not strangle the marketing funnel with PPC
- The problems of attribution
- How to best think about attribution
- How the role of data and automation should inform PPC decisions
- How Platforms like Google should think about the role of automation
- How to avoid unnecessary stress in your PPC management
- Bonus: we'll revisit the different pricing models by PPC agencies to find the best
- ... and more!
Whether you are just beginning in PPC, or a seasoned professional hoping to reconsider how you think in a changing world, PPC Ponderings (revised & updated!) is an important read. It also makes an excellent option as a college marketing textbook because of its willingness to look into broader digital marketing themes and philosophies.
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