Persuasive Selling Audiobook By Mark Nelson cover art

Persuasive Selling

psychological concepts of selling

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Persuasive Selling

By: Mark Nelson
Narrated by: Virtual Voice
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About this listen

 Understanding how people think and behave is key to mastering the art of persuasion and an essential ingredient to any successful sale. In this book, the Author draws on the work of social psychologists and behavioral economists to provide concrete, actionable items and transferrable ideas to each stage of the sales process. To begin, learn the eight psychological concepts that you can employ throughout the sales workflow: reciprocity, liking, social proof, authority, consistency, scarcity, compare/contrast, and because. Next, learn how these concepts play a role in the early stages of the sales cycle, as well as how they can help you realize the qualities of your ideal client, deliver presentations, handle objections, negotiate, close, and ask for referrals. Lastly, learn how to grow from each sale and continuously refine your approach Management & Leadership Marketing & Sales Negotiating
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