Packaged Brands* Fixed Audiobook By Guillermo Dufranc cover art

Packaged Brands* Fixed

How packaging design helps to build brands

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Packaged Brands* Fixed

By: Guillermo Dufranc
Narrated by: Virtual Voice
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 *FIXED Advertising used to give the voice of brands. However, there are many more cases of brands that were built without the help of advertising. All decisions related to packaging, from structure and graphics, build the identity of a brand. This book will guide you to know how valuable brands are built just from the packaging design of their products. *Some readers have experienced troubles with the visualization of the book on Kindle. This updated version is Marketing & Sales
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