
Overdeliver
Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
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Narrated by:
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Brian Kurtz
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By:
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Brian Kurtz
About this listen
Marketing isn’t everything, according to Brian Kurtz. It’s the only thing.
If you have a vision or a mission in life, why not share it with millions instead of dozens? And while you are sharing it with as many people as possible and creating maximum impact, why not measure everything and make all of your marketing accountable? That’s what this book is all about.
In the world of direct marketing, Brian Kurtz has seen it all and done it all over almost four decades. And he lives by the philosophy, “Those who did it have a responsibility to teach it.” Here’s a small sample of what you’ll learn:
- The four pillars of being extraordinary
- The five principles of why “Original Source” matters
- The seven characteristics that are present in every world class copywriter
- Multiple ways to track the metrics that matter in every campaign and every medium, online and offline
- Why customer service and fulfillment are marketing functions
- That the most important capital you own has nothing to do with money
- And much more
Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
©2019 Hay House (P)2019 Hay HouseListeners also enjoyed...
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What listeners say about Overdeliver
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- G. Ranger
- 05-22-19
Must have for any serious marketer
This is a must read for any serious marketer. The information applies directly to online and offline marketing.
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- G. C. McLarry
- 03-24-20
intriguing concepts, good ideas not just for DM
Not just for Direct Marketers. Nice ideas that can translate to other industries and professions.
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2 people found this helpful
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- Cedric Crumbley
- 10-21-19
A book for modern day marketers
Hopefully social media "gurus" are reading Overdeliver. There are golden gems rarely shared online.
Absolutely love the book. It almost had me in tears. Brian mentions all the copywriting greats in the book: Gary Halbert, Rosser Reeves, Jay Abraham, Dan Kennedy among others. Overdeliver is a glimpse into a lifetime of delivering value and enriching the lives of others.
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- L. Brown
- 05-25-19
Anybody doing business should read this book.
This book is packed with gems and valuable nuggets of sincere, candid sharing of the author's experience in pre-internet direct marketing days. But I will refer to this book for help in my email marketing career. I'm even tempted to call myself a direct marketer.
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- Linda L
- 07-21-21
Nuggets of gold
Full of great ideas that I am going to try. Wonderful content, monotone delivery. Get past the delivery and you'll find some real nuggets.
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- Patrick J. Stiles
- 12-13-19
1 of the best books on marketing - highly recommended
This book has extreme value. It covers the principles of direct response in detail while maintaining a high level overview. So it isn't just on one topic, like copywriting, but rather everything you need to be successful in this business. Get it immediately if you're in marketing in any way.
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3 people found this helpful
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- L Sheffield
- 07-18-19
Really Overdelivers
This should be a must read for all marketers not just direct response marketers.
Read this. Listen to this over and over. I'm on listen 1 of many.
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- Jean Cortes Ortiz
- 10-19-22
Overdeliver? And Much More!
Did Brian Kurtz overdeliver in this book? Well, for me he went above and beyond what I could have expected. I read this book prior to having heard it, and hearing his voice brought home the important message any aspiring direct response marketer should etch in his or her heart, “overdeliver, always.”
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- Patrick Ferry
- 05-26-19
wow I love getting depth not regurgitation
when I asked Jay Abraham who he recommended to talk to about an international direct mail marketing campaign he thought for one second and then said Brian Kurtz
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2 people found this helpful
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- Greg
- 07-02-20
Amazing!
Brian is the best in the business. This book is a game changer! Study this thing!
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