OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business
Failed to add items
Sorry, we are unable to add the item because your shopping cart is already at capacity.
Add to Cart failed.
Please try again later
Add to Wish List failed.
Please try again later
Remove from wishlist failed.
Please try again later
Adding to library failed
Please try again
Follow podcast failed
Please try again
Unfollow podcast failed
Please try again
Access a growing selection of included Audible Originals, audiobooks, and podcasts.
You will get an email reminder before your trial ends.
Audible Plus auto-renews for $7.95/mo after 30 days. Upgrade or cancel anytime.
OmniChannel Marketing: The Roadmap to Create and Implement Omnichannel Strategy For Your Business
Narrated by:
Virtual Voice
Buy for $5.99
No default payment method selected.
We are sorry. We are not allowed to sell this product with the selected payment method
Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.
-
Narrated by:
-
Virtual Voice
-
By:
-
Shady Ramadan
This title uses virtual voice narration
Virtual voice is computer-generated narration for audiobooks.
About this listen
Are you ready for the changes in Consumer Behavior?
Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally. There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn’t think in terms of channels…physical stores, online stores, websites, mobile apps, social channels, …it’s all a big blur to them. Instead, customers see the company or the brand. The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world. It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don’t have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap.Here Is A Review Of What We Will Cover....
- Change in Consumer Behavior
- Why Omnichannel Marketing?
- The Evolution of Omnichannel Marketing
- Stepping into Omnichannel
- Organize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategies
- Omnichannel Transformation Strategy
- Start Implementing Omnichannel Marketing
- Learn how you can implement re-marketing strategies and make the experience more personalized for your customers.
- Omnichannel marketing case studies
adbl_web_global_use_to_activate_webcro768_stickypopup